When it comes to branding, oftentimes the logo of a company is top of mind. It’s true, your logo represents your company in so many ways. As a marketing agency that specializes in design as well, we here at Paradigm Marketing & Design are always looking at what the trends are year over year in logos. Of course, your logo should and will be unique to your business and will represent your business on multiple levels, but you can’t help but want to make sure your logo also represents the times. It’s not a secret that many large enterprises and brands will re-invent their logo after some time.
Graphic Design USA writes up a report each year after taking a look at the logo trends for the year. Let’s take a look at the 2016 logo trends, according to Graphic Design USA.
7 Design Elements of 2016 Logo Trends
Simple is In
The overall conclusion for 2016 is that simple is in. No more clutter. Simple shapes and geometry without all the pizzazz.
When we say simple shapes are popular this year, the circle has been leading the way in simplicity. A pure, clean circle is showing up in logos all across the board.
The ombré color palette is making headway within the logo. Creating and replicating a gradient plane is challenging for most printers, and therefore this ombré look actually comes in a step-by-step color processing making it much easier on the printer.
There seems to be an abundance of rectangular shaped logos with clipped or rounded corners, similar to a hexagon. It’s thought that the shape may give the impression of a multi-dimensional box, somewhat of an illusion. Regardless, Graphic Design USA is curious to know whether these logos will actually find their way onto business cards of the same shape.
In design, all things that are equal, are equal. So, if you’re using a single color logo, using a dashed line instead of a solid line can be a great differentiator to introduce some texture to the logo. Some reasons to use a dashed line include “demonstrating motion, borders, pathways, invisible elements, transparency, scores or secondary tiers.”
Letter block logos fit a letter or letters within a square or rounded square shape. We have seen a resurgence of popularity in the letter block logo, which kind of represents a monogram symbol. Instead of a simple monogram, the letter block logo represents more symbolism, strength and substance.
Half & Half
No, not the dairy product. A logo that is split down the middle using a lighter shade of one color on one side with the darker shade on the other; similar to representing a shadow. It gives the logo some three dimensionality and has become extremely popular, especially this year.
These are just a handful of the most popular design elements Graphic Design USA has reported in the 2016 logo trends report. For more design elements that are popular this year, you can visit their report here.