Happy New Year!
So, you made it to the new year. You partied your way through the holidays. Your business took a little tank. “I’ll wait until the new year to do that.” “We’ll kickstart the campaign in January.” “Wait until after the holidays to have that meeting.” Yep, you’ve heard it. You’ve said it. It’s probably just a habit at this point.
Well, THE NEW YEAR IS HERE!!!
How can you get in the swing of things with this year’s marketing campaign? Let’s get a little organization underway.
1. Look Back. What did you do in 2013? Which campaigns worked. Where did your new customers come from. What was effective in terms of marketing and sales growth. What marketing efforts did you set out to do but didn’t have a chance to implement? These are some of the questions you should ask yourself about your business.
2. Poll Your Customers. There’s nothing more important than knowing who your customers are. If you don’t know who you are targeting then you don’t know how to target them. If you’ve been servicing your customers, you need to get feedback. What is the best way to find out if you are doing things the right way? Simply ask.
3. Cut Expenses. If you cut unnecessary expenses, then you have more budget for marketing.
4. Research the Competition. While you were busy partying for the holidays (okay, I know most of you actually weren’t, your competition was trying to beat you to the punch. Find out what they’re up to. Stalk their social media. Inquire with them as a mystery shopper. Do everything you can to find out what they are up to so you don’t miss your opportunities.
5. Outline Your Strategy. When you started your business, you had a strategy. Do you remember what it was? Are you still executing with the same goals in mind? Have things changed with your company? You should re-examine your goals, your market and your strategy. Make sure you have it outlined and constantly ensure that everything you do, and everything you spend time and money on, contribute towards your goal. If it doesn’t, then think about re-evaluating your goal.
6. Brainstorm. Take a day this month to get together with your team and brainstorm. Don’t have a team? Find one. Take some trusted friends, mentors, former colleagues, anyone you value their opinion. Talk about your business and brainstorm ideas on how you can market this year. Your brain is valuable, but your brain combined with other intelligent brains in an uncontrolled and free environment can lead to extraordinary ideas you may not have thought of on your own.
Here’s to a prosperous 2014! The holidays are over. Get back to work. Looking forward to seeing your success this year.