Establishing your brand strategy: Show the world who you are
Your branding strategy affects every part of your business, from embodying the core of your organization itself to serving as the backbone for a streamlined marketing and communications plan.
We believe in the importance of providing our clients with brand design services that help you achieve a cohesive, united brand identity you can be proud of, starting with your logo. We also understand that it typically takes seven to nine “touches” to fully capture your audience, which means your potential clients are going to be seeing a lot of you – from your logo to your marketing materials and your pieces of advertising – before they’re ready to commit. With that in mind, we strive to identify the appropriate elements that define your core values, and then we demonstrate those values visually by establishing a purposeful and consistent brand design that takes into account color pallets, typefaces and imagery.
We start first with your logo – sitting down with you for a brainstorm session and then providing you with several design concepts before engaging in an open dialogue of feedback and revisions until we get it just right. From there, we use your logo as the reference point for every marketing vehicle you pursue, whether it be your website, a brochure, a print ad or any other piece of collateral you require. Once established, we’ll never waver from your brand.
When it comes to brand strategy services, it’s all about consistency.