Anyone can build you a website, Paradigm can build you a marketing tool
When you choose Paradigm for your e-commerce website development, your online store does much more than sell products; it works hand in hand with the other tools in your overall marketing strategy to build brand awareness.
We combine your e-commerce initiatives with emails, direct marketing, social media and other communications vehicles to drive engagement and increase the number of touches your audience has with your content.
While the ultimate goal of your e-commerce website is to make sales and generate revenue, we know it takes from 7 to 9 touches with your audience to make a sale and customer engagement is the key to this process. A Paradigm e-commerce strategy recommends a variety of touches on your website, including:
- Helpful tips, tutorials and how-to’s
- Site specific content such as free downloads, recipes or tips
- Anything interactive
While you’re focused on generating new customers, don’t forget about your existing customers.
- The probability of converting an existing client is between 60% and 70%*
- 40% of an e-commerce site’s revenue is generated by 8% of its customers
Keep your customers coming back with content, tips, resources and products that add value, that deliver what they’re looking for, and that ultimately leave them satisfied.
E-Commerce Web Development tools that grow with your business
Paradigm website developers design and code e-commerce sites with Magento, WordPress and Opencart; three powerful open source tools designed for e-commerce activity. These tools, coupled with Paradigm marketing strategy expertise, will allow your website to expand and scale over time your business grows.
Don’t settle for just an online store
There’s no shortage of e-commerce website development platforms to choose from and the same holds true with website developers, so choose wisely.
When you choose Paradigm, your e-commerce services website can increase customer engagement, and the sales will follow.