Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
Rachel Durkan founded Paradigm in 2009 as a website design/development shop for local small-to-medium business. Shortly after opening the doors, however, she recognized that many of her clients needed more comprehensive marketing help well beyond the URL.
With a diverse background in many marketing disciplines, Rachel knew she could help these companies, but she couldn’t do it as effectively on her own. So she began recruiting like-minded marketing and design gurus to create a team of professionals that could expertly address each component of a strategic marketing plan.
A Star-Studded Team is Born
Today, Paradigm provides a range of marketing and design services to business-to-business, business-to-consumer and non-profit organizations — from start-ups to large, multi-faceted companies with revenues in excess of $50 million.
We specialize in providing “wraparound” services, whereby each marketing initiative supports the overall strategic plan to produce a long-term return on investment.
Our clients receive the benefit of each team member’s unique area of expertise, which are combined to deliver purpose-driven marketing strategies, solutions and individual tactics. From brand strategy to website design to direct mail and more, we focus on the big picture of:
- How a particular deliverable will integrate with the marketing strategy
- How every tactic will effectively communicate the brand message
- The desired outcome and/or intended action of each initiative