3 Reasons to Convert a Shopify Theme to WordPress
When you first set out to build your e-commerce site, you probably narrowed it down to two CMS options: Shopify and WordPress. They’re the two most popular platforms for online retailers, and they’re both solid options. There are a million reasons to choose either one, although it’s not uncommon for new businesses to lean toward Shopify because of its straightforwardness and ease of use. If that sounds like you, but now you’re starting to question your decision, don’t panic. It’s not too late to convert your Shopify theme to WordPress, and if you ask us, it’s not a bad idea either.
Shopify vs. WordPress: A sweet analogy
Shopify and WordPress are a lot like apples and oranges, or better yet, strawberries and bananas. While they fall under the same general category of fruit (or, e-commerce platforms), they each have their own unique flavor. Some people prefer the taste of strawberries, while others prefer bananas. And there are others still who prefer a good ol’ fashioned strawberry-banana fruit salad.
The same is kind of true for Shopify and WordPress. There’s no real right or wrong choice here. Some business owners prefer the simple flavor of Shopify, while others appreciate the more robust flavor of WordPress. And then there’s that third group who like to be able to taste a little bit of each. As far as we’re concerned, as long as WordPress is somewhere in the mix, we believe your e-commerce site is in good hands.
Can I use a Shopify theme in WordPress?
If you’re wondering, then, can I use my Shopify theme in WordPress? Well, no, not directly. That’s not exactly the kind of flavor mashup we were referring to (Shopify themes use Liquid coding, which is not supported by WP, making it impossible to convert a Shopify theme to WordPress automatically). You, can, however integrate Shopify into your WordPress site fairly easily. It’s a matter of installing a plugin, like Shopify Lite, and a bit of code to generate Shopify Buy buttons on your WP site.
If managing two platforms at once is not for you, we get it. But if you’re only going to choose one, we suggest you transfer your Shopify theme to WordPress. It’ll require a bit of work by a website professional to convert the Shopify theme to WordPress (because of the differences in coding between the two platforms), but you’ll come out the other side with a more flexible website and endless customization options.
Why transfer a domain from Shopify to WordPress?
1. WordPress is more flexible.
Flexibility is the number one reason to convert a Shopify theme to WordPress. Chances are, at some point, you are going to outgrow your Shopify site. As strong a platform as it is, it simply does not have the same level of customizability as WordPress. In the Shopify Theme Shop, your layout options are limited to less than 100 themes, whereas the WordPress library contains over 3,500 options. And regardless of the theme you choose, just about everything in WordPress is customizable. In Shopify, almost nothing is (unless you hire a professional developer who can write Liquid code for you).
2. WordPress promotes better SEO.
How are you supposed to make sales if no one can find your store? Searchability is a major factor for online retailers, and while Shopify’s organic SEO options aren’t bad, they’re not nearly as good as what you’ll find in WordPress. When you convert from Shopify to WordPress, you gain access to Yoast – one of the best SEO tools available on the web – and you’re able to create SEO-friendly sitemaps and clean URLs for Google to easily crawl.
3. WordPress is more cost effective.
WordPress is free from start to finish. Of course, you can purchase paid themes and plugins, but they’re not necessary for building a high-end website. Shopify, meanwhile, requires a paid plan starting at $29 (all the way up to $299), and that number can creep higher if you require certain third-party apps and plugins. So, if budget is a concern, it ends up being more cost effective over the long term to convert your Shopify theme to WordPress.
If you’re ready to convert your Shopify theme to WordPress, give us a call. Our team of professional developers will review your existing site and develop a plan to move it over to WordPress. We’d love to help you make the switch.