If you haven’t heard about, or seen, the MTV Video Music Award performance by the one, and only, Miley Cyrus, then you are probably living in a very nice bubble. I’m not going to try to pop that bubble because there are just some things in life that could be forgotten. This being one of them.
But, should it?
Without shame (and without respect for herself or family), the daughter of country singer, Billy Ray Cyrus, Miley put on a performance for the ages. But, it wasn’t that it was so spectacular that children all across the country want to be her. Actually, let’s HOPE that children around the country are not mistaking the identity of Hannah Montana with the real-life Miley Cyrus. There is a clear line that needs to be made.
But, why is Miley Cyrus smarter than you? You’re a small business or you’re a marketer. Yes, you might not have the strength of a national MTV audience to let the world know you exist, who you are and what you’re here for…but, you probably have other outlets that you can make a big splash at. The younger Cyrus was able to take advantage of her setting and make it known to the WORLD that she is no longer Hannah Montana. That she is not the daughter of a corny country singer. She is not a young child, nor does she want to be treated like one. As a matter of fact, I’m not really sure how she wants to be treated after that type of performance.
Nevertheless, we are all talking about Miley Cyrus. Nonstop. I chose to blog about her because she’s all the rave. People are obsessed with out-of-control, no-nonsense, unpredictable acts by “celebrities” who like the shock factor. As one article pointed out, Cyrus even outdid Lady Gaga – the queen of stage shock.
Thanks to social media, and not to the fact that MTV still exists and still airs the VMAs, this five-minute performance has created a (probably 3-day long) outrage over what is appropriate for cable television. Cable TV is on the out. YouTube, Vine, Snapchat (yep, I received a 10-second Snapchat video of her stage act from someone) and Twitter (and Facebook, okay) are all to “blame” for this viral effect.
The good news is that, in this day and age, as quickly as our society jumps all over something – we are just as quick to forget about.
Sorry, Miley Cyrus. You may have made a “name” for yourself one night, but we are smarter than that. After all, even your own father is not interested in your performance. As a human being, and as many more people in this world are,more concerned with the happenings and truly awful events happening in Syria.