I had a client recently ask if she could send out e-mails to everyone she has an e-mail address for. Well, that depends. Do you want to run the risk of spamming your potential customers and getting flagged by your e-mail carrier, potentially resulting in the possibility that you can never send an e-mail again? No, I didn’t think so. But, you still want to send out your href=”http://paradigmmarketinganddesign.com/emailmarketing.php” target=”_blank”>e-mail marketing campaign.
As e-mail was becoming a main source of communication in the early 2000’s, President George W. Bush signed into act the CAN SPAM Act of 2003. That was the first law to establish the United States’ first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce these provisions. Because of this, and in addition to this, many companies and e-mail servers now integrate SPAM filters into their recipient e-mail servers so that we aren’t constantly inundated with actual SPAM and phishing e-mails. Because of these SPAM filters, writing an e-mail that will actually get read…and actually even land in someone’s inbox, has become increasingly difficult.
So, how do you, as a company or individual, send a SPAM-free e-mail campaign? Here are some tips that I just picked up from Social Media Today and feel that it is important to pass on to you:
- Subject Line: your subject line is important and you should keep it simple. Make it worthy of reading. Don’t confuse readers.
- Newsletters: if your content is not important to anyone, then no one will read your e-mail regardless – so create a read-worthy newsletter!
- Links: Don’t over do your e-mail with unnecessary links and images. This can increase your SPAM-level.
- Reminders: Send out reminders on your social media or in an e-mail that asks them to white-list your e-mail address or add it to their address book / contacts.
- Advertisements: If you choose to add advertisements to your newsletters to make an extra buck – make sure you are sticking with advertisers that are relevant to your readers. And, don’t over do it either.
- Verification E-mail: Send a verification e-mail to a person when they’ve signed up for your newsletter. This will increase the likelihood that they read your e-mails (at least the first one or two).
- SPAM-Checkers: You can actually test your e-mail content on certain SPAM-checker websites.