5 B2C Marketing Strategies to Consider Using in 2019
Not all marketing strategies are created equally, but they all have a place in the marketing sphere. Whether your business is B2C (business to consumer) or B2B (business to business), most marketing strategies tend to have the same end goal in mind: to build a positive reputation for your company, and/or to convert sales. The approaches begin to differ, however, when you start to consider the target audiences for B2C versus B2B. Creating B2C marketing strategies is very different than that of B2B, as business to consumer marketing is aimed at individual consumers, while business to business marketing focuses on selling to more corporate-minded audiences.
In this article, we’ll focus primarily on B2C marketing strategies, but it is still important to first understand the basic distinctions between the two.
What is the difference between B2B and B2C marketing strategies?
By definition, business to consumer marketing is any marketing activity that occurs between a brand or business and an individual consumer who plans to use the product for personal use. As such, B2C marketing campaigns are centered around communicating with and persuading those individual consumers to purchase your product or service. On the flip side, B2B marketing targets other businesses as the buyers, which often means that instead of selling to individuals, you’re selling to entire groups of people who you must convince in tandem to spend their budgets on your product or service.
This is why the most effective B2C marketing strategies tend to be much more emotional in nature, while B2B marketing cuts right to the chase and focuses more on the bottom line. When you market to a B2B company, you’ll quickly realize that these businesses work hard to streamline the buying process. They want to save time and money, so their purchases are based on logic. When you market directly to the consumer, however, you can get a bit more personal in your approach, and there are many ways to do that.
Five B2C marketing strategies you should use in 2019
We have put together a handful of B2C marketing examples to help drive your marketing efforts in the new year.
Contests allow you to engage your customers while providing them with an incentive to engage right back with you. By hosting a contest, especially on social media, you create a sense of excitement and friendly competition. Potential customers are likely to share valuable, marketable information with you (name, email address, etc.) if they know they could win something in return. That incentive also makes them likely to share the contest with their friends – a simple act that can make a big impact on your marketing efforts. When one of your existing followers shares your contest with all of their followers, they are putting your brand in front of new faces on your behalf, which organically extends the reach of your B2C marketing strategies.
- Ambassador Programs
No matter how much the marketing world continues to evolve, word of mouth remains one of the most important tools in all facets of B2C marketing strategies. Positive word of mouth can come from anyone who has something good to say about your brand, but you can also take this concept a step further and designate a brand ambassador, or someone who is hired to share your brand with his or her followers. These brand ambassadors are champions of your brand – essentially, they’re your biggest fans – and their goal is to make your brand go viral.
- Influencer Marketing
Influencers quite literally influence the buying decisions of their followers. They are often bloggers or other high-profile individuals who have built up their reputations to such a degree that whatever they say goes. Similar to the ambassador concept, when you get your brand into the hands of an influencer, they use the quality content they are known for creating as the vehicle for generating mass word of mouth on your behalf, which helps to build positive brand sentiment and increase your brand value.
- Virtual or Augmented Reality
Experiential marketing has become the norm when it comes to attracting, converting, and retaining clients. Virtual and augmented reality can assist in displaying what your consumer can expect from your product, whether it be granite countertops or plastic surgery, or anything in between. The visualization that comes from this type of technology adds massive value to your sales and B2C marketing strategies because it creates an interactive experience for the consumer that is so hyper-personalized, it allows them to see exactly how your product will fulfill their needs.
No matter which B2C marketing strategies you choose to employ this year, be sure to track your data, as it will help you adjust your approach along the way. Google Analytics, social media, and other marketing automation tools all make the tracking process easy because they highlight what’s working and what’s not and allow you to clearly see how your campaign is performing.
For more information on creating an effective business to consumer marketing strategy, contact Paradigm Marketing and Design today to schedule a consultation.