I was recently talking to a fellow entrepreneur friend of mine about efficiency. It’s so hard, in this day and age, to get to a task and complete that task from start to finish without being distracted, on average, about 10 times. No joke, that’s how I feel. Even if it’s something as simple as writing this blog post. (Side Note: After I completed this blog post, I can happily say I chose no distractions and it went well) Well, you can imagine that when your job involves spending time on social media profiles, and multiple accounts, it is really easy to get distracted.
Why Are Mornings So Important?
Did you know that our brains are more functional in the morning than later in the day? After a good night’s sleep (please note: this does not mean the morning after a raging night out), our brains are fresh and ready to think clearly. This is why we should tackle the more difficult or intellectual tasks during our mornings. By mid-afternoon, our brain is full of information and therefore we are more easily distracted by the smallest though or action. By the evening, if we are still working, then we should plan to spend time on more mundane tasks, or simple communications such as e-mails.
My Social Media Morning
As a business owner or a marketer, you should consider this when planning out your daily routines. If you use social media as part of your business, then consider the following tasks you should incorporate to start your day:
- Check your social media profiles for any posts or comments that warrant a response. This is usually any and all posts or comments. Respond and react accordingly.
- Scroll through your feeds (whether a newsfeed, Twitter stream, etc) to see if there’s any interesting information you should share or comment on.
- On Twitter you should check any mentions, new followers, and your stream for good information to retweet.
- Post fresh content and schedule content for the day. The reason why I believe you should not be scheduling too far in advance is that, life changes. Today’s society is rapid and what you say today might not be relevant tomorrow and vice versa. The reason why people check social media is to keep up with news, whether it’s about their friends, family, companies, favorite celebrities, menus, events, or anything else you can think of that is newsworthy.
- Brainstorm for the future. Although you shouldn’t post too far in advance, consider writing down ideas for what you would like to post in the future. This will help you cut down on the time of thinking, minimize your daily pressure to post quality content and reduce the time spent panicking that you’re wasting time on social media. (Why would I feel that way?, said sarcastically)
Okay, now that you know your brain functions better in the morning (I know there are a few of you out there that will argue against that), which tasks do you think you will swap out to the mornings?
My biggest tip to add to this post is that you should shut off your e-mail and phone while you spend this time on social media. Social media is already distracting. You don’t want to spend more time on it than you have to and you certainly don’t have the time. You are trying to run a business, you are trying to brainstorm new ideas, you probably have phone calls, meetings and e-mail communications to get to. Stay focused!