A logo is a great way to build brand recognition and increase brand awareness. When initially designing your logo, your goal is in one simple image to communicate clearly to your target audience what you are and who you are.
Here are some logo design tips:
1. Be unique and clever.
A logo is a way for you and your brand to stand out and communicate how you are unique from every other one of your competitors. Be careful with being too unique and too clever, you don’t want to be so creative that no one will be able to identify with your brand or not understand your brand.
2. Be understandable.
Even though your logo is an image, it is also the first “insight” into what your brand stands of and what it represents. Ask yourself important questions about your brand and your messaging strategy: What do your customers care about? Is your brand utility driven or emotionally driven? Is your brand more modern, contemporary, futuristic, artistic, etc? The answer to these questions will help establish the look and feel of your logo.
3. Be careful with color.
Color is key for creating an attractive logo that connects with your brand. The color can help communicate the personality of the brand. Here is some “science” behind color when thinking about the key colors you are thinking of utilizing for your logo:
Red: energetic, sexy, bold
Orange: creative, friendly, youthful
Yellow: sunny, inventive, optimism
Green: growth, organic, instructional
Purple: spiritual, wise, evocative
Black: credible and powerful
White: simple, clean, pure
Pink: fun and flirty
Brown: rural, historical, steady