FULL MENU
MENU
Author: Kacey Waleski
Date: April 7, 2022
Did you start using a blog to market your business only to abandon it because you weren’t getting the results you wanted? You’re not alone. Businesses across a variety of industries create a blog because it seems like everyone else is doing it. But then they lose interest, or don’t prioritize...
CONTINUE READING
Author: Kacey Waleski
Date: March 10, 2022
As marketers, we are always trying to work smarter, not harder, to get the biggest return for our efforts. We are always trying to innovate, whether it be through launching bold campaigns or experimenting with new digital marketing channels. And we are always trying to get to know our audiences...
CONTINUE READING
Author: Kacey Waleski
Date: January 27, 2022
Facebook algorithms seem to be constantly changing, making it harder for an organization’s content to be seen by either its target audiences or new ones. This leaves marketers in the position to be always searching for new and creative ways to make sure their outreach reaches its intended...
CONTINUE READING
Author: Kacey Waleski
Date: November 4, 2021
After browsing a website or doing some online shopping, have you ever noticed that the same pair of shoes you were thinking of buying appears in an ad on your favorite social media site? No one is reading your mind, and you are not witnessing divine intervention (although, if you need to tell...
CONTINUE READING
Author: Kacey Waleski
Date: October 14, 2021
Marketing professionals now have more opportunities than ever before to connect with their target audiences and influence consumers. But the more channels you use, the more difficult it can be to ensure your message and branding is consistent and solvent. The best way to maintain that consistency...
CONTINUE READING
Author: Kacey Waleski
Date: August 19, 2021
In this day and age, there’s a good chance social media plays a major part in the communications strategy for your business or organization. It can boost your outreach efforts, helping you grow your business, reach new audiences, and build brand recognition. One way to ensure your social media...
CONTINUE READING
Author: Kacey Waleski
Date: August 5, 2021
Virtual events are part of our “new normal,” not only in the aftermath of the COVID-19 pandemic, but also as a result of the ever-increasing importance of digital networks to our world. Businesses in almost every industry are learning the value of virtual business networking events and...
CONTINUE READING
Author: Kacey Waleski
Date: July 1, 2021
Your brand is one of, if not the most prized asset of your company or organization. It is not always easily defined, but it is almost always easily recognized. It is intangible, but it is comprised of tangible elements. So, what does a successful branding strategy accomplish? Simply put –...
CONTINUE READING
Author: Kacey Waleski
Date: June 30, 2021
OVERVIEW Paradigm Marketing and Design stepped in to address an urgent marketing need for a medical device and design company that’d been operating without a marketing department. After a successful initial engagement, Paradigm went on to serve as the company’s marketing department – creating...
CONTINUE READING
Author: Kacey Waleski
Date: May 20, 2021
Generally speaking, the fullness (or lack thereof) of your sales funnel depends on how well you’re able to get your products or services in front of the right people on the right platforms at the right time. In other words, the stronger your digital marketing strategy, the fuller your funnel...
CONTINUE READING
Author: Kacey Waleski
Date: May 6, 2021
One of the reasons social media has become as popular as it has is because it gives us all a platform for promoting one of our favorite topics: ourselves. We use it to share details – both big and small – of our own lives, and we’ve become hooked on keeping up with the details of everyone...
CONTINUE READING
Author: Kacey Waleski
Date: April 15, 2021
Thanks to its reputation as every teenager’s favorite social media platform, many businesses are hesitant to add TikTok to their upcoming marketing campaigns. For many, it feels almost absurd to use the words “TikTok” and “professional” in the same sentence – and we get it. But in...
CONTINUE READING