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Author: Kacey Waleski
Date: August 19, 2021
In this day and age, there’s a good chance social media plays a major part in the communications strategy for your business or organization. It can boost your outreach efforts, helping you grow your business, reach new audiences, and build brand recognition. One way to ensure your social media...
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Author: Kacey Waleski
Date: August 5, 2021
Virtual events are part of our “new normal,” not only in the aftermath of the COVID-19 pandemic, but also as a result of the ever-increasing importance of digital networks to our world. Businesses in almost every industry are learning the value of virtual business networking events and...
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Author: Kacey Waleski
Date: July 1, 2021
Your brand is one of, if not the most prized asset of your company or organization. It is not always easily defined, but it is almost always easily recognized. It is intangible, but it is comprised of tangible elements. So, what does a successful branding strategy accomplish? Simply put –...
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Author: Kacey Waleski
Date: June 30, 2021
OVERVIEW Paradigm Marketing and Design stepped in to address an urgent marketing need for a medical device and design company that’d been operating without a marketing department. After a successful initial engagement, Paradigm went on to serve as the company’s marketing department –...
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Author: Kacey Waleski
Date: May 20, 2021
Generally speaking, the fullness (or lack thereof) of your sales funnel depends on how well you’re able to get your products or services in front of the right people on the right platforms at the right time. In other words, the stronger your digital marketing strategy, the fuller your funnel...
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Author: Kacey Waleski
Date: May 6, 2021
One of the reasons social media has become as popular as it has is because it gives us all a platform for promoting one of our favorite topics: ourselves. We use it to share details – both big and small – of our own lives, and we’ve become hooked on keeping up with the details of everyone...
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Author: Kacey Waleski
Date: April 15, 2021
Thanks to its reputation as every teenager’s favorite social media platform, many businesses are hesitant to add TikTok to their upcoming marketing campaigns. For many, it feels almost absurd to use the words “TikTok” and “professional” in the same sentence – and we get it. But in...
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Author: Kacey Waleski
Date: March 18, 2021
Social media has become ubiquitous in today’s society and plays a significant role in the personal and professional lives of millions of people every day. Most would likely agree that social media holds tremendous value for a business. But it’s not without its dangers. Just as social media...
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Author: Kacey Waleski
Date: January 4, 2021
You’ve heard of search engine optimization, but what about digital asset optimization? While the concepts are not entirely the same, they are very similar. And together, they are powerful tools to have in your marketing toolbox. So, what is digital asset optimization? And what examples of...
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Author: Kacey Waleski
Date: September 22, 2020
Digital Marketing Strategy is such a broad term, right? Especially now with an abundance of digital channels that appear to grow on a daily basis. But, what is the most effective digital marketing strategy for you? And, where do you start? Marketers need to understand their business, product,...
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Author: Kacey Waleski
Date: July 7, 2020
It’s not uncommon to associate the concept of advertising with big-number spending. Every year we hear about the millions of bucks dished out by brands like Budweiser and Pepsi in order to nab a 30-second spot during the Super Bowl. But that’s an extreme example. Not all advertising is so over...
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Author: Kacey Waleski
Date: June 1, 2020
Like snowflakes and fingerprints, no two businesses are exactly the same. Every business has its own particular personality traits that help to define who they are and the core values that drive their operations. As a business-to-business company, being able to identify those traits in your...
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