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Author: Lisa Cords
Date: March 16, 2023
Your professional trade association relies on its members to thrive. While bringing in new members is an essential piece of the equation, member retention is foundational to your organization’s success. Encouraging participation and boosting engagement are the most effective ways to retain...
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Author: Lisa Cords
Date: February 28, 2023
Your members are a key force that drives your organization—and a significant source of revenue. But are you doing enough to keep your members happy, engaged, and satisfied with what they’re getting for the dues? And what about new members—are your membership perks compelling enough to make...
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Author: Lisa Cords
Date: December 27, 2022
Business owners and marketing professionals are always trying to get ahead – to find the latest and most effective way of connecting with their audiences and making a sale. A customer’s location has always been an important aspect of their buying habits, and its importance has only increased...
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Author: Lisa Cords
Date: November 25, 2022
Analysts predict that an estimated 218.8 million consumers in the US will shop online in 2023. They also predict that e-commerce sales will account for 20.8% of retail sales worldwide in 2023. Yet, more than 33% of small businesses in the US do not have a website. (1) If you fall into the...
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Author: Lisa Cords
Date: September 16, 2022
It’s hard out there for employers right now. With the Great Resignation ongoing, it is hard to find, hire, and keep good talent. On top of that, the workforce is changing – Baby Boomers are retiring, Generation X-ers and Millennials are being promoted, and more Generation Z-ers are entering the...
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Author: Lisa Cords
Date: July 28, 2022
Is email marketing still relevant or are we all “emailed out?” Statistics so far from 2022 show the ROI from email marketing is 4,200% - that’s a return of $42 for every $1 spent! Email is also proven to convert 40% more effectively than Facebook and Twitter. Not getting that kind of...
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Author: Lisa Cords
Date: July 6, 2022
Employee turnover affects businesses of all sizes in every industry, costing employers millions of dollars in onboarding costs and time allocated to training new employees. When an employee leaves a job, it costs their former employer one and a half times that employee’s salary. This is on top of...
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