Retailers and other business to consumer businesses froth at the mouth around this time of year. They’ve been prepping and planning for the holiday season since June, if not since last January. Unfortunately for some other businesses, the holiday season means that it’s a slow period. Employees take vacation. Vendors close down their offices. Factories take time off. The advertising industry says “see ya next year!” Productivity goes down the tubes.
But, it doesn’t have to be that way.
Many fiscal years end at the end of the calendar year (December 31). That either means that you’ve spend up your budget…or, you have extra budget to work with. If you’re playing with a little extra budget this year, throwing it towards marketing is actually not a bad idea.
Why should you spend more time marketing your B2B business during the holiday season?
1. Someone is working, and it’s usually the important workers
The best CEOs and decision-markers do not take time off when the rest of their office is taking time off. This gives them more time to work, learn about new opportunities, take sales calls, and conduct necessary research.
2. Competition is taking a vacation
If there’s a good likelihood that your competition is taking a break at the holidays, then this is the perfect opportunity to swoop in. Meet with your clients, call your leads, and take advantage of this down time to entertain potential new clients. They won’t forget you, and you will have their full attention. And, if you don’t do any holiday marketing, be sure that your competition will.
3. Get ahead for the new year
What’s a little holiday marketing going to get you? Probably farther than zero marketing! Set yourself up for a fantastic 2014 where you start ahead of budget, and end farther ahead of budget. This is where you can cut back on those stressful days of wondering whether you will hit goals, pay your bills or stay in business. Holiday marketing can ensure you do not create a setback for yourself.
What are some holiday marketing tactics that B2B businesses out there utilize? Are you doing cold call sales? Taking customers out and talking to them about the new year? Maybe you have a special promotion you can market during this time of year. Whatever the case may be, holiday marketing is essential to not only B2C businesses, B2Bs should take advantage as well.