People buy from people they like; It’s a simple fact. Creating a strong bond and rapport with potential clients, current clients, business partners, and even coworkers can be difficult. In your mind you are constantly trying to figure out what to say and more importantly what not to say. Like anything else in business, there is a process for creating a work and business appropriate “script” when talking to individuals inside or outside your company.
When you talk with individuals in networking functions or business meeting, stop trying to “sell” your business. Customers or clients do not buy from a company, they buy from the company’s employees…they buy from you! By establishing a strong personal brand for yourself, you will be able to strengthen your business relationships and in turn find greater success.
Here are steps to get you started on creating… A Brand Called You!
Start with “What makes you different?”
The key to not only to be liked by others, but to be remembered. Think of something that makes you stand out from everyone else in the room or even in your company.
Talk to your strengths.
Be honest but also “sell the sizzle.” Let others know what your function is within your company and what you do well. Give them a story a success story on a current or past client. This gives them insight into your expertise while also being relatable and personable.
Be interested in them.
After you give a 30 second introduction about yourself, become “them” focused. Show them that you are interested in what they have to say, and don’t be afraid to ask questions. (People love to talk about themselves.)
When it comes down to it, your brand should reflect you! It seems simple enough; however, creating a strong personal brand may be more difficult than speaking about your company’s brand. You are constantly changing; learning more information and growing each day as an individual within your company. Be sure to continually work on developing your personal brand’s message as you grow and adapt in the ever changing business world.