Establishing your brand strategy: Show the world who you are…
Your branding strategy affects every part of your business, from embodying the core of your organization itself to serving as the backbone for a streamlined marketing and communications plan.
As marketers and designers, we know that the design experience shapes the consumer’s opinion of a brand positively or negatively. When translating your messaging strategy into visual concepts, we take into account a number of proven psychological principles.
- Consumers relate the quality of a product or service with its packaging or creative design.
- Certain colors invoke specific emotions: blue is considered innovative, professional and trusting while green is calming, yellow is happy, and red is exciting.
- In a world of 140 characters and mobile viewing habits, people want their information quick and easy to consume.
- Visitors gravitate more to pictures than graphics, although infographics are increasingly effective in communicating large amounts of information in a visually appealing manner.
We believe in the importance of providing you with brand strategy and design services that help you achieve a cohesive, united brand identity you can be proud of. We also understand that it requires consistent consumer engagement to capture your audience. With that in mind, our award-winning design team identifies the appropriate elements that define your core value propositions, and then we demonstrate those values visually by establishing a purposeful and consistent business brand strategy that takes into account color pallets, typefaces, and imagery.
Below are the business branding solutions we provide: