Halloween, Thanksgiving, Christmas…OH MY!
As the holiday season quickly approaches, do you have a marketing plan setup to boost your sales and increase awareness? If not… don’t be a Grinch, embrace the beauty of marketing during the holiday season!
Constant Contact reported that:
“20 to 40 percent of yearly sales for small to mid-sized retailers take place within the last two months of the year.”
“66 percent of 2012 Black Friday purchases were the result of a social media interaction.”
By utilizing the holidays in your marketing strategies, there is a two-fold consequence. One, Your customers are happy, which puts your company and brand in a great light. And two, if you bring joy to your customers, they will purchase your products and/or services, which leads to an increase in sales.
If that doesn’t put you in the holiday spirit…well then, nothing will. You may be wondering, “Okay, that’s all fine and good in theory, but how can I actually develop and create a marketing plan that excites my customers during the holidays?” If you ask, you shall receive.
Here are 4 Ways to Bring the Holiday Joy:
1.The Best Deal of The Year
As the year comes to an end you have the opportunity to give your customers the best deal they have seen all year. Peek the interest of your customers. During this time consumers are looking at a variety of products and services at the best prices for holiday gifts. So, make your brand stand out and be noticed. Give your customers a deal, a promotion, an offer that they would be crazy to ignore.
2.Show Your Thanks
The holiday season is all about love, caring, support, and thanks. This is a great time to show your customers how much you have appreciated their ongoing support and business over the past year. There are many different ways to say thank you. You can send out a thank-you video throughout your social media channels, surprise them with a customer loyalty promotion or discount, or even something a simple as a handwritten card or letter can go a long way.
3.Give Them An Exclusive Look
Generate the buzz for your company for the year to come. Have an exclusive or “leaked” advertisement for your consumers. This enables you to generate awareness and continue the shopping excitement for the months to come after the holidays come to an end.
4.Give the People What They Want
As the year comes to a close, you have probably gather quite a lot of feedback, request, and testimonials from your consumers. Let your consumers know that they have been heard, that you listened and made a change. Start on your business’s New Year’s resolutions early. Tell your consumers what changes will be made to improve their experience with the you and your business.
Holidays are a great time for fun, friends, family, and a few marketing promotions. If you create a buzz around your brand this holiday season, you will be sure to have great success come the new year.