25
Feb
2026
What are the Most Readable Fonts for Web Design?
Author: Kaitlyn Wilcoxson
Why Consider Readability When Choosing Fonts? You likely encounter dozens, if not hundreds, of different fonts in your daily life—on everything from your phone and computer screen to the signs...
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26
Nov
2025
Maximizing Conversions: Understanding the Critical Importance of Page Speed
Author: Kristen Hine
Your website is one of, if not the most important, tools in your marketing toolbox. It is a critical first impression for your business, and many consumers use it as a litmus test for whether or...
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29
Oct
2025
Essential Digital Marketing for Healthcare Providers: Building Trust and Patient VolumeÂ
Author: Madison Deckert
Nearly every patient journey now starts online—and every touch point shapes the story you tell about your practice. Most begin by researching providers, comparing options, and gauging what others say...
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22
Oct
2025
How to Create & Manage a Lifestyle Brand
Author: Kaitlyn Wilcoxson
In today’s marketing world, consumer expectations go beyond being sold a product; they want to buy an entire experience. Lifestyle brands are particularly effective at this approach, using their deep...
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5
May
2025
Everything to Know About a Brand Positioning Strategy
Author: Kaitlyn Wilcoxson
When you think about today’s most iconic companies—the ones that almost feel present in our everyday lives—there’s one thing they all have in common: a powerful brand. Take Apple or...
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16
Apr
2025
Scaling Marketing Efforts as Your Business Grows
Author: Carolyn Menz
B2B, Branding, Business Growth, Marketing, Nonprofits, Professional Services, Sales Enablement, Web Development
When you began your business, one of the goals you likely had was success. And with success, growth usually follows. As your business expands, every aspect of your operations must...
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26
Mar
2025
The Lowdown on Email Marketing for Professional ServicesÂ
Author: Peyton Stinnett
Email marketing works. That’s been proven over and over again. But many professional services firms still hesitate to commit. Whether it’s concerns about time, the learning curve, or uncertainty about...
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19
Mar
2025
What Makes Paradigm the Best Marketing Agency for Your Brand?
Author: Vicki Harte
B2B, Branding, Business Growth, Marketing, Nonprofits, Professional Services, Sales Enablement, Web Development
At Paradigm Marketing and Design, we all come from unique backgrounds and have skill sets that make us critical thinkers and problem solvers. We do not back down from challenges—we...
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31
Jan
2025
Social Media Retargeting: What it is and How it Can Help 
Author: Peyton Stinnett
Articles About Branding, B2B, B2B, B2C, Branding, Business Growth, Marketing, Marketing, Marketing Articles, Nonprofit, Nonprofits, Professional Services, Sales Enablement, Topic, Web Development
Whenever you are scrolling, do you keep seeing that one ad for the same pair of shoes you were looking at online last night? No, they aren’t listening to your...
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25
Jan
2025
Presentation Design Best Practices
Author: Madison Deckert
B2B, B2B, B2C, Branding, Business Growth, Marketing, Marketing, Nonprofit, Nonprofits, Professional Services, Sales Enablement, Topic
When you deliver a presentation, whether internally to employees, externally to a large audience, or one-on-one during a client pitch, you have an opportunity to engage, inspire, and drive action...
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30
Aug
2024
What is a Lifestyle Brand and How Do You Start One?
Author: Madison Deckert
In today’s interconnected marketing world, customer expectations go beyond the pursuit of a product – they want to buy an entire experience. Lifestyle brands are particularly effective at this approach,...
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31
Jul
2024
Impact Statements: Nonprofit Messaging and Storytelling
Author: Kaitlyn Wilcoxson
Clear communication and effective marketing are important for any organization, big or small. They help define who you are to your target audience, set you apart from your competition, and...
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