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Branding is a combination of science and psychology that sets your business’s products and services apart from those of your competitors, and helps to build a loyal customer base. A carefully constructed brand instantly communicates your value proposition through imagery. It can trigger an emotional response in your audience about the value of your product or service in just seconds. This is what we focus on when delivering our brand strategy services. Read below for branding tips, tricks, and insights.
Author: Rachel Durkan
Date: November 18, 2022
What is your purpose? You may go your whole life without being able to answer the existential question of your life’s purpose, and that’s OK. Life’s a journey, right? But if you are a business owner, knowing your brand purpose is an immediate need. But what is branding and marketing? What...
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Author: Kaitlyn Partington
Date: November 18, 2021
For most of us, learning how to identify and differentiate between colors was one of the first skills we learned as toddlers. We loved telling people our favorite color, and it determined many choices we made – in everything from picking out a toothbrush to our bike. Little did we know that our...
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Author: Kaitlyn Partington
Date: October 28, 2021
In today’s marketing world, consumer expectations go beyond being sold a product; they want to buy an entire experience. Lifestyle brands are particularly effective at this approach, using their deep understanding of their audience to build a long-lasting relationship with them. But where do you...
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Author: Kaitlyn Partington
Date: August 12, 2021
Organizational branding is one of the most often misunderstood concepts in marketing and design. Many make the mistake of relegating it to simply the logo or signature colors of a business or organization. But a brand is so much more than that. It is one of, if not the most valuable asset you...
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Author: Kaitlyn Partington
Date: July 1, 2021
Your brand is one of, if not the most prized asset of your company or organization. It is not always easily defined, but it is almost always easily recognized. It is intangible, but it is comprised of tangible elements. So, what does a successful branding strategy accomplish? Simply put –...
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Author: Rachel Durkan
Date: June 3, 2021
There are lots of reasons why you may want to rebrand your small business or organization. Maybe you’ve been in business a while, and it’s time for a refresh. Maybe you’re hoping to differentiate your company a bit more from your competitors. Or maybe you’ve pivoted on the products or...
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Author: Rachel Durkan
Date: May 13, 2021
Your logo carries a ton of weight. It sets the tone for your entire brand and gives the consumer their first glimpse into who you are as a company. So, if there’s one part of your branding that must make a good first impression, it’s your logo. That’s a lot of responsibility for one little...
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Author: Stephanie Young
Date: March 11, 2021
Your brand is your business’s most valuable asset. Yes, you read that right—and here’s why: your brand directly impacts how others view you. Accounting for 30 – 50 percent of your business’s value, your brand has the power to turn your product or service into a unique value-add to your...
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Author: Kaitlyn Partington
Date: July 1, 2020
When you think of some of the most successful companies – ones that have made themselves global household names – there’s at least one thing they have in common, and that’s a strong brand. Think of Coca-Cola, for example. Although they have plenty of competitors who offer a similar product,...
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Author: Kaitlyn Partington
Date: May 11, 2020
Two months ago, businesses were plugging along, business-as-usual: executing on marketing strategies, nurturing customer relationships, driving sales and… well, you get it. None of us could have predicted the events that have since unfolded that have profoundly affected our global economy....
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Author: Rachel Durkan
Date: March 18, 2020
We are in an unprecedented time here in NJ, across the country and around the world. Our first priorities are our families and helping those around us weather the coming days and weeks, because no one can predict the impact COVID-19 will have on our families, communities, the economy or our...
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Author: Kaitlyn Partington
Date: June 25, 2019
It takes nine to 13 touches to reach your audience. For those touches to be impactful, your audience should experience your brand consistently every time. That way, they are truly immersed in a brand experience. One essential step to ensuring consistency is to create brand identity...
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