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Author: Vicki Harte
Date: January 19, 2022
Many small businesses tend to approach marketing with their most immediate need in mind—a logo, a tagline, or webpage, for example. But an effective marketing program that yields positive ROI needs a bigger-picture approach that moves beyond the tactical “one-offs” to an integrated program...
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Author: Kacey Waleski
Date: May 20, 2021
Generally speaking, the fullness (or lack thereof) of your sales funnel depends on how well you’re able to get your products or services in front of the right people on the right platforms at the right time. In other words, the stronger your digital marketing strategy, the fuller your funnel...
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Author: Rennica Johnson
Date: February 25, 2021
Forget what you’ve heard about rainbows and unicorns. Creating a short, predictable, repeatable process for your B2B sales cycle is the stuff dreams are actually made of. Because when you spend less time closing one sale, you free up more time in your schedule to generate the next, and the next....
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Author: Stephanie Young
Date: February 18, 2021
As the face of your eCommerce business, your website is the first place visitors will go to form an impression of you. It’s your best shot to grab their attention, engage them and, ultimately, make the sale. But to create a site that resonates, first understand that not all eCommerce sites are...
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Author: Kaitlyn Partington
Date: January 28, 2021
It’s natural to want to think of B2B marketing as the less exciting version of its to B2C counterpart. Marketing to stuffy business execs can’t possibly be as fulfilling as marketing to the general public – can it? Actually, it can. So, fear not, B2B business owners: Not only can B2B content...
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Author: Michael Scorcia
Date: December 18, 2020
As soon as you start making money, it’s time to start making more money. But before you spend those hard-earned dollars trying to hook new customers, you can – and should – use your Magento website to upsell and cross sell to your existing customers first. Although it doesn’t necessarily...
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Author: Rachel Durkan
Date: August 28, 2020
When COVID hit last spring, the nonprofit sector was among the many to bear the financial wrath of the devastating pandemic. According to a Charities Aid Foundation of America report, nearly 95 percent of nonprofits worldwide say they’ve been hurt by the COVID pandemic.1 The fact is, the crisis...
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Author: Kacey Waleski
Date: June 1, 2020
Like snowflakes and fingerprints, no two businesses are exactly the same. Every business has its own particular personality traits that help to define who they are and the core values that drive their operations. As a business-to-business company, being able to identify those traits in your...
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Author: Kacey Waleski
Date: March 24, 2020
Have you ever browsed a website for a specific item—a pair of shoes, a coffee maker or even a car, for example—only to be later magically greeted with an ad for that product while browsing your favorite social media site? This is not the universe reading your mind or sending you subliminal...
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Author: Rachel Durkan
Date: March 18, 2020
We are in an unprecedented time here in NJ, across the country and around the world. Our first priorities are our families and helping those around us weather the coming days and weeks, because no one can predict the impact COVID-19 will have on our families, communities, the economy or our...
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Author: Kacey Waleski
Date: March 4, 2020
Facebook has pretty much permeated our lives, as evidenced by the billions of users who visit the leading social media platform each month. It should, therefore, come as no surprise that Facebook is now widely considered one of the top advertising channels for businesses, small and large. In fact,...
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Author: Kacey Waleski
Date: September 12, 2019
Social media can be an effective marketing tool in meeting your business objectives. Instagram is a resource often overlooked by business owners when using social media. Instagram is a photo sharing application that allows users to share images with followers. What is the benefit of Instagram for...
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