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Author: Lisa Cords
Date: March 16, 2023
Your professional trade association relies on its members to thrive. While bringing in new members is an essential piece of the equation, member retention is foundational to your organization’s success. Encouraging participation and boosting engagement are the most effective ways to retain...
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Author: Tia Ingram
Date: March 10, 2023
Maintaining an engaged, thriving membership for your association is key to having a prosperous and growing organization. It is essential to remember that member retention starts the moment a member joins your association. New member orientation cannot, and should not, be something you view as a box...
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Author: Kaitlyn Partington
Date: March 3, 2023
Professional and trade organizations are intended to bring members together to inspire each other, share resources, engage in meaningful interactions, and trigger impactful actions. But to achieve those goals, you need a thriving membership that is consistently growing. If you’re looking for...
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Author: Lisa Cords
Date: February 28, 2023
Your members are a key force that drives your organization—and a significant source of revenue. But are you doing enough to keep your members happy, engaged, and satisfied with what they’re getting for the dues? And what about new members—are your membership perks compelling enough to make...
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Author: Tia Ingram
Date: February 17, 2023
Cultivating and sustaining income for your association is essential to be able to help the people you serve and do your valuable work. We have been discussing the primary tactics for raising the revenue you need to help your association grow and thrive – membership and sponsorship acquisition. We...
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Author: Wendi Zimmerman
Date: February 16, 2023
As we have been discussing in recent blogs, your membership is the bread and butter of your association – it brings in revenue from your membership dues and is a major selling feature when you try to bring in sponsorship income. But a critical component to this process is not only building your...
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Author: Lorena Mosquera
Date: October 4, 2022
Did you know Salesforce is free to nonprofits? Yes, you read that correctly! Salesforce offers a free Nonprofit Success Pack featuring the core Salesforce Sales Cloud CRM platform that has been configured for nonprofit use. It includes everything nonprofits need to streamline their processes and...
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Author: Lorena Mosquera
Date: July 1, 2022
The Software as a Service (SaaS) industry is booming. According to a study published by BetterCloud, the SaaS industry generated $46 billion annually as of 2017. The popularity of internet-based software has led many companies to jump into the market, without realizing that the SaaS sales process...
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Author: Kaitlyn Partington
Date: May 5, 2022
No matter the industry, every dollar counts. But with nonprofits, every dollar feels like it counts a little more. Staff is limited, budgets are tight, and resources are spread thin. Every endeavor is a challenge to do more with less. When every decision could impact, for better or for worse, your...
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Author: Kaitlyn Partington
Date: April 21, 2022
When you started your small business, you were probably doing everything yourself, or maybe you had a small team behind you. Often one of the hardest things a small business owner must do is relinquish control to others. But as business picks up (that’s the goal, right?), you’re realizing you...
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Author: Kaitlyn Partington
Date: March 31, 2022
Are you struggling to find engaging ways to do your business to business (B2B) content promotion? What have you tried? Trade shows? Earned media in trade publications? Paid media on industry websites? Do you ever think of how to promote your B2B content on social media? Or do you think maybe it’s...
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Author: Kaitlyn Partington
Date: March 3, 2022
Social media is a mighty marketing tool that often requires a delicate balancing act to maintain a steady flow of outreach, to react to real-time events, and to avoid feeling like you should post but you are stuck without ideas. Concentrating on social media management for your small business is a...
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