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Author: Rachel Durkan
Date: August 28, 2020
When COVID hit last spring, the nonprofit sector was among the many to bear the financial wrath of the devastating pandemic. According to a Charities Aid Foundation of America report, nearly 95 percent of nonprofits worldwide say they’ve been hurt by the COVID pandemic.1 The fact is, the crisis...
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Author: Sarah Thompson
Date: June 1, 2020
Like snowflakes and fingerprints, no two businesses are exactly the same. Every business has its own particular personality traits that help to define who they are and the core values that drive their operations. As a business-to-business company, being able to identify those traits in your...
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Author: Sarah Thompson
Date: March 24, 2020
Have you ever browsed a website for a specific item—a pair of shoes, a coffee maker or even a car, for example—only to be later magically greeted with an ad for that product while browsing your favorite social media site? This is not the universe reading your mind or sending you subliminal...
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Author: Rachel Durkan
Date: March 18, 2020
We are in an unprecedented time here in NJ, across the country and around the world. Our first priorities are our families and helping those around us weather the coming days and weeks, because no one can predict the impact COVID-19 will have on our families, communities, the economy or our...
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Author: Sarah Thompson
Date: March 4, 2020
Facebook has pretty much permeated our lives, as evidenced by the billions of users who visit the leading social media platform each month. It should, therefore, come as no surprise that Facebook is now widely considered one of the top advertising channels for businesses, small and large. In fact,...
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Author: Chloe Lyden
Date: September 12, 2019
Social media can be an effective marketing tool in meeting your business objectives. Instagram is a resource often overlooked by business owners when using social media. Instagram is a photo sharing application that allows users to share images with followers. What is the benefit of Instagram for...
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Author: Kristen Carter
Date: August 23, 2019
Whether you’re starting a new business, or you already own one and you’re looking to expand, upgrade, or refresh your brand, you’ve probably already begun thinking about your number one marketing tool: your website. And for most business owners, the natural first question is: What will it...
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Author: Carolyn Menz
Date: July 4, 2019
Having the passion for a cause and running a nonprofit is important to local, regional or national nonprofits. Though, the passion and drive is not enough to be successful. Marketing for nonprofit organizations is equally as important to the success of your organization. Therefore we have compiled...
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Author: Kristen Carter
Date: June 21, 2019
We are living in the age of technology and it seems that with every new day comes a new technological advancement. The headlines are exciting to see; however, the negative impact of these technological advancements, especially in the world of digital media and marketing, is that the rules and...
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Author: Kaitlyn Partington
Date: April 12, 2019
There are three main aspects of a company’s branding: their name, logo and design elements, and company slogan. For most companies, especially those that are new or growing, the first two steps of building your brand are deciding on your company name and logo. Once you have made those decisions,...
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Author: Carolyn Menz
Date: March 29, 2019
Financial advisor marketing is an interesting and challenging field. Wealth management firms must stand out among their peers, and maintain their branding. And, financial advisor marketing is essential for wealth management firms to reach and grow their customer base. Fortunately, you can build...
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Author: Kaitlyn Partington
Date: January 25, 2019
Love is in the air as Valentine’s Day draws near! According to the National Retail Federation,U.S. consumers have spent over $18 billion over the last four years on jewelry, an evening out, flowers, candy and clothing for the holiday.1 To win your customers’ love (and dollars), you need to...
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