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Author: Eileen Boh
Date: July 4, 2019
Having the passion for a cause and running a nonprofit is important to local, regional or national nonprofits. Though, the passion and drive is not enough to be successful. Marketing for nonprofit organizations is equally as important to the success of your organization. Therefore we have compiled a list of marketing strategies for nonprofits to
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Author: Kristen Carter
Date: June 21, 2019
We are living in the age of technology and it seems that with every new day comes a new technological advancement. The headlines are exciting to see; however, the negative impact of these technological advancements, especially in the world of digital media and marketing, is that the rules and regulations regarding technology are changing quickly,
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Author: Kaitlyn Partington
Date: April 12, 2019
There are three main aspects of a company’s branding: their name, logo and design elements, and company slogan. For most companies, especially those that are new or growing, the first two steps of building your brand are deciding on your company name and logo. Once you have made those decisions, you should start thinking about
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Author: Carolyn Menz
Date: March 29, 2019
Financial advisor marketing is an interesting and challenging field. Wealth management firms must stand out among their peers, and maintain their branding. And, financial advisor marketing is essential for wealth management firms to reach and grow their customer base. Fortunately, you can build upon multiple financial advisor marketing strategies and execute them across financial advisor
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Author: Kaitlyn Partington
Date: January 25, 2019
Love is in the air as Valentine’s Day draws near! According to the National Retail Federation,U.S. consumers have spent over $18 billion over the last four years on jewelry, an evening out, flowers, candy and clothing for the holiday.1 To win your customers’ love (and dollars), you need to develop Valentine’s Day promotion ideas that
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Author: Eileen Boh
Date: January 7, 2019
Not all marketing strategies are created equally, but they all have a place in the marketing sphere. Whether your business is B2C (business to consumer) or B2B (business to business), most marketing strategies tend to have the same end goal in mind: to build a positive reputation for your company, and/or to convert sales. The
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Author: Rachel Durkan
Date: December 14, 2018
The work that goes into developing an accounting firm’s website design is akin to the process of solving a complex jigsaw puzzle. Web design for accountants is a truly niche specialty that requires lots of patience and a solid mix of creativity and problem solving. Creating a website that not only captures the character traits
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Author: Kaitlyn Partington
Date: December 12, 2018
Partners in law firms tend to wear many hats for their firms: helping their clients, managing their teams and serving as the main lead generation sources for their businesses. On top of being a lawyer, you’ve got to be somewhat of a marketer for your firm as well. Digital media platforms are perfect for this
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Author: Eileen Boh
Date: November 30, 2018
With the holidays in full swing, we, as consumers, are currently getting bombarded by retail marketing campaigns of all shapes and sizes; they’re coming at us from every angle. Retailers everywhere are running sales and promotions galore and have pulled out all the stops in their retail marketing and advertising efforts. With so many retail
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Author: Carolyn Menz
Date: November 23, 2018
So often, purchasing decisions are made based on emotion – on the way a particular brand makes you feel. This is even true in the B2B marketplace, where business owners and other key stakeholders hold lots of purchasing power and frequently depend on their own instincts to make quick buying choices that they believe are
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Author: Kaitlyn Partington
Date: October 26, 2018
Social media has become integrated into our entire day. We are checking Facebook during our lunch break, chatting with a colleague on LinkedIn about a new article we found, and posting a picture of our family outing this weekend on Instagram. Almost everyone, everywhere is on social media, including your B2B company’s prospects. B2B social
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Author: Rachel Durkan
Date: September 21, 2018
To execute any sort of long-term strategy, you have to start small. In the marketing world in particular, although we may proselytize the importance of a long-term business growth strategy, getting there involves a series of smaller, calculated tactics, and you’ll need to hit numerous short- and mid-term goals along the way. That’s why the
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