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When marketing to businesses or organizations, it is easy to forget that we are still positioning a product or service to a person. This means we must identify additional criteria in the target audience DNA. While there is a greater barrier to entry to this market, there is also the potential for a greater return. Below are tips, trends, and insights for business to business marketers.
Author: Kaitlyn Partington
Date: October 26, 2018
Social media has become integrated into our entire day. We are checking Facebook during our lunch break, chatting with a colleague on LinkedIn about a new article we found, and posting a picture of our family outing this weekend on Instagram. Almost everyone, everywhere is on social media,...
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Author: Rachel Durkan
Date: October 5, 2018
The most successful marketing strategies are targeted, focused, and engage a successful touch process. In fact, studies have shown that it takes between seven and 11 touches to reach an audience and gain their trust. A touch can be an email, direct mail, web banner, website visit, or other method...
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Author: Rachel Durkan
Date: September 28, 2018
Marketing cannot be executed in a silo. It can’t exist on its own. Rather, marketing strategy development is most effective when the goals and tactics are combined with other functional departments of your business as part of the company’s overall business development strategy. Each department...
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Author: Rachel Durkan
Date: September 21, 2018
To execute any sort of long-term strategy, you have to start small. In the marketing world in particular, although we may proselytize the importance of a long-term business growth strategy, getting there involves a series of smaller, calculated tactics, and you’ll need to hit numerous short- and...
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Author: Rachel Durkan
Date: September 14, 2018
Building and growing a small to mid-size business is a complex undertaking – one that requires a commitment to the basic, universal tenets of marketing: Attract your customers with a promise that your product or service delivers a benefit, deliver on that promise, remind them you delivered,...
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Author: Rachel Durkan
Date: August 31, 2018
I am judging you. Ok, I’m not judging you specifically, but I am judging your website and the amount of care and attention you put into the details. Statistics compiled this year by HubSpot indicate that 90% of consumers searching for a product or service on the web haven’t made up their...
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Author: Kaitlyn Partington
Date: August 24, 2018
Social media marketing is everywhere. Over the last several years, it has become practically second nature for businesses to want to integrate a social media marketing strategy into their overall marketing plans. The most effective social media marketing campaigns – the ones that really grab...
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Author: Carolyn Menz
Date: August 10, 2018
If you’re a lawyer, you probably like to believe that your hard work and track record for successful outcomes are enough to keep new clients coming your way. For a long time, that was exactly the way it worked in the legal field. The best lawyers proved themselves time and time again, both in and...
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Author: Kaitlyn Partington
Date: August 1, 2018
In just about every industry and across almost every facet of life, there is strength in numbers. There is power in partnerships. There is evidence that two heads are better than one. In marketing specifically, bringing together two separate local businesses to create a joint marketing...
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Author: Rachel Durkan
Date: July 27, 2018
Most small businesses don’t have the luxury of mistakes in their early years. Immediate, steady growth is critical to success. And, a successful branding and marketing strategy can take 6-12 months to produce an impactful return on investment (ROI). In the B2B small business marketplace,...
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Author: Rachel Durkan
Date: July 5, 2018
Advancements in the digital marketing sphere happen at an absolutely frenetic pace. Back in 2013, Adobe released a survey noting that 76 percent of respondents felt as though marketing “had changed more in the past two years than in the previous 50,” and the truth is – that statement rings...
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Author: Rachel Durkan
Date: June 6, 2018
In the current business climate, marketing is everything. For a business of any size – and in just about any industry – to remain competitive, having a comprehensive and compelling marketing strategy in place is imperative to an organization’s growth. As a result, companies that may have...
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