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Non-profit marketing is unique in that these organizations have multiple target audiences. The needs of the clients that the non-profit serves differ from the needs of a volunteer, or a corporate sponsor, or major gift donor. Therefore, any marketing strategy or campaign must achieve multiple goals (in development, advocacy, etc.) to best support the organization’s overall mission. Read below for non-profit marketing tips, insights, and trends.
Author: Eileen Boh
Date: July 4, 2019
Having the passion for a cause and running a nonprofit is important to local, regional or national nonprofits. Though, the passion and drive is not enough to be successful. Marketing for nonprofit organizations is equally as important to the success of your organization. Therefore we have compiled a list of marketing strategies for nonprofits to
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Author: Kristen Carter
Date: June 21, 2019
We are living in the age of technology and it seems that with every new day comes a new technological advancement. The headlines are exciting to see; however, the negative impact of these technological advancements, especially in the world of digital media and marketing, is that the rules and regulations regarding technology are changing quickly,
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Author: Rachel Durkan
Date: June 6, 2018
In the current business climate, marketing is everything. For a business of any size – and in just about any industry – to remain competitive, having a comprehensive and compelling marketing strategy in place is imperative to an organization’s growth. As a result, companies that may have never, or only rarely, advertised in the past
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Author: Rachel Durkan
Date: April 27, 2018
Thought leadership in marketing is a simple enough concept: it’s the art of establishing your company as the best in the industry through the strategic sharing of expert information. Earning that reputation, though – that takes time and a real dedication to your thought leadership marketing strategy. As Brian Rhoads, the former Head of Content
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Author: Rachel Durkan
Date: February 27, 2018
There’s a reason non-profit organizations put so much money into their event marketing: a well-marketed fundraiser increases brand awareness, attracts new donors and is a great opportunity to secure corporate sponsorships. But with all of that effort comes a huge time commitment; and considering the small staff sizes at most non-profits – even the biggest
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Author: Eileen Boh
Date: February 20, 2018
Integrity is everything in Facebook Land these days – and that is a great thing, even if it means having to make adjustments to the way we, as marketers, are used to doing things. For example: When uploading a link to Facebook, the social media site automatically generates a link preview – pulling the feature
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Author: Kaitlyn Partington
Date: February 13, 2018
Like any true pro, a good social media marketer carries a trusty bag of tricks in his or her virtual back pocket. With the popularity of social media-based and general online marketing opportunities soaring over the last several years, there are countless marketing resources available all around the web. But knowing what to look for,
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Author: Rachel Durkan
Date: February 1, 2018
It’s never a wise business move to leave money on the table, and that’s especially true for non-profit organizations whose income streams directly affect the lives of the individuals they serve. And yet, many non-profits continue to overlook one particular avenue for generating potential sponsorships: through digital media. In truth, most non-profits are very well-versed
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Author: Eileen Boh
Date: January 25, 2018
Just as business owners everywhere began to get the hang of navigating Facebook’s latest algorithm, Mark Zuckerberg – the social media giant’s founder – announced on January 11, 2018 that Facebook would be switching things up once again. In his post, Zuckerberg noted that Facebook has gotten feedback from its users in recent months that
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Author: Carolyn Menz
Date: January 21, 2018
Think for a moment about what your clients want to get out of working with you. Now, how confident are you in that answer? Are you sure that’s what they actually want, or is it what you think they want? It’s so easy to get caught up in our own ideas about what’s right for our clients that we
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Author: Rachel Durkan
Date: January 17, 2018
So much of our Web experience is dictated by our ability to see and hear what is going on in front of us: breathtaking images flashing across the screen; captivating discussions taking place in the comments section of a breaking news article; fascinating podcasts streaming through our earbuds; or that hilarious viral video that had
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Author: Rachel Durkan
Date: January 11, 2018
Thinking about designing a new logo for your company? Or a new business? Or, maybe you just want a personal logo for your business cards. Easy, right? Well, not all logos are created equally. If you’re looking to design something that entails more than just a shape and your name, you’ll probably want to consider some
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