28
May
2025
What You Need to Know About LinkedIn Matched Audiences
Author: Madison Deckert
In B2B marketing, getting your message in front of the right people is critical. LinkedIn Matched Audiences helps you do it. It helps you to re-engage past visitors, stay on...
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30
Apr
2025
How and Why to Target Younger Consumers
Author: Kaitlyn Wilcoxson
Today’s market is always changing and moving, and younger consumers play a big role in shaping trends and influencing purchasing decisions. Understanding and targeting younger demographics allows businesses to grow...
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16
Apr
2025
Scaling Marketing Efforts as Your Business Grows
Author: Carolyn Menz
B2B, Branding, Business Growth, Marketing, Nonprofits, Professional Services, Sales Enablement, Web Development
When you began your business, one of the goals you likely had was success. And with success, growth usually follows. As your business expands, every aspect of your operations must...
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9
Apr
2025
How to Rank in Google AI OverviewÂ
Author: Rachel Durkan
As Google continues to evolve, so do the ways marketers seek to optimize their website’s ability to rank highly on a search engine and drive visitors to their site. One...
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2
Apr
2025
Our Top Content Writing Tools for SEOÂ
Author: Anthony Duncan
Have you ever written something that you feel checks all the boxes? You think it will be a hit when you go to publish it on the website, but then,...
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19
Mar
2025
What Makes Paradigm the Best Marketing Agency for Your Brand?
Author: Vicki Harte
B2B, Branding, Business Growth, Marketing, Nonprofits, Professional Services, Sales Enablement, Web Development
At Paradigm Marketing and Design, we all come from unique backgrounds and have skill sets that make us critical thinkers and problem solvers. We do not back down from challenges—we...
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24
Feb
2025
The Power of Salesforce Marketing CloudÂ
Author: Madison Deckert
Salesforce Marketing Cloud is changing how businesses manage their marketing, providing game-changing tools to improve customer relationships and drive results. From personalized email campaigns to comprehensive automation, Salesforce empowers businesses...
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12
Feb
2025
Tips on How to Build a Successful Marketing Partnership with Your AgencyÂ
Author: Stephanie Young
Close your eyes and imagine your dream agency partnership, they bring you brilliant, new, and effective ideas while also being responsive to all your feedback. Well, it’s not just a...
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31
Jan
2025
Social Media Retargeting: What it is and How it Can Help 
Author: Peyton Stinnett
Articles About Branding, B2B, B2B, B2C, Branding, Business Growth, Marketing, Marketing, Marketing Articles, Nonprofit, Nonprofits, Professional Services, Sales Enablement, Topic, Web Development
Whenever you are scrolling, do you keep seeing that one ad for the same pair of shoes you were looking at online last night? No, they aren’t listening to your...
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25
Jan
2025
Presentation Design Best Practices
Author: Madison Deckert
B2B, B2B, B2C, Branding, Business Growth, Marketing, Marketing, Nonprofit, Nonprofits, Professional Services, Sales Enablement, Topic
When you deliver a presentation, whether internally to employees, externally to a large audience, or one-on-one during a client pitch, you have an opportunity to engage, inspire, and drive action...
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23
Jan
2025
Lead Scoring: Benefits, Best Practices, Pitfalls, and More Â
Author: Madison Deckert
When it comes to boosting marketing efficiency and improving sales outcomes, lead scoring can be game-changing. But do you know the benefits of lead scoring? And how can you implement...
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10
Jul
2024
Building an Inclusive Web: How to Make Your Website ADA Compliant
Author: Madison Deckert
Why ADA Website Compliance Matters: The Americans with Disabilities Act (ADA) of 1990 stands as a cornerstone of civil rights legislation in the United States, ensuring accessibility not just in...
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