Author: Vicki Harte
Date: January 19, 2022
Marketing Sequencing: The Steps to Follow on Your Marketing Journey (and Where You May be Going Wrong)
Many small businesses tend to approach marketing with their most immediate need in mind—a logo, a tagline, or webpage, for example. But an effective marketing program that yields positive ROI needs a bigger-picture approach that moves beyond the tactical “one-offs” to an integrated program...
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