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When marketing to businesses or organizations, it is easy to forget that we are still positioning a product or service to a person. This means we must identify additional criteria in the target audience DNA. While there is a greater barrier to entry to this market, there is also the potential for a greater return. Below are tips, trends, and insights for business to business marketers.
Author: Rachel Entsminger
Date: February 25, 2021
Forget what you’ve heard about rainbows and unicorns. Creating a short, predictable, repeatable process for your B2B sales cycle is the stuff dreams are actually made of. Because when you spend less time closing one sale, you free up more time in your schedule to generate the next, and the next....
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Author: Michael Scorcia
Date: February 18, 2021
As the face of your eCommerce business, your website is the first place visitors will go to form an impression of you. It’s your best shot to grab their attention, engage them and, ultimately, make the sale. But to create a site that resonates, first understand that not all eCommerce sites are...
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Author: Kristen Carter
Date: January 28, 2021
It’s natural to want to think of B2B marketing as the less exciting version of its to B2C counterpart. Marketing to stuffy business execs can’t possibly be as fulfilling as marketing to the general public – can it? Actually, it can. So, fear not, B2B business owners: Not only can B2B content...
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Author: Sarah Thompson
Date: June 1, 2020
Like snowflakes and fingerprints, no two businesses are exactly the same. Every business has its own particular personality traits that help to define who they are and the core values that drive their operations. As a business-to-business company, being able to identify those traits in your...
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Author: Sarah Thompson
Date: March 24, 2020
Have you ever browsed a website for a specific item—a pair of shoes, a coffee maker or even a car, for example—only to be later magically greeted with an ad for that product while browsing your favorite social media site? This is not the universe reading your mind or sending you subliminal...
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Author: Rachel Durkan
Date: March 18, 2020
We are in an unprecedented time here in NJ, across the country and around the world. Our first priorities are our families and helping those around us weather the coming days and weeks, because no one can predict the impact COVID-19 will have on our families, communities, the economy or our...
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Author: Chloe Lyden
Date: September 12, 2019
Social media can be an effective marketing tool in meeting your business objectives. Instagram is a resource often overlooked by business owners when using social media. Instagram is a photo sharing application that allows users to share images with followers. What is the benefit of Instagram for...
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Author: Kristen Carter
Date: August 23, 2019
Whether you’re starting a new business, or you already own one and you’re looking to expand, upgrade, or refresh your brand, you’ve probably already begun thinking about your number one marketing tool: your website. And for most business owners, the natural first question is: What will it...
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Author: Kristen Carter
Date: June 21, 2019
We are living in the age of technology and it seems that with every new day comes a new technological advancement. The headlines are exciting to see; however, the negative impact of these technological advancements, especially in the world of digital media and marketing, is that the rules and...
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Author: Carolyn Menz
Date: November 23, 2018
So often, purchasing decisions are made based on emotion – on the way a particular brand makes you feel. This is even true in the B2B marketplace, where business owners and other key stakeholders hold lots of purchasing power and frequently depend on their own instincts to make quick buying...
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Author: Kaitlyn Partington
Date: October 26, 2018
Social media has become integrated into our entire day. We are checking Facebook during our lunch break, chatting with a colleague on LinkedIn about a new article we found, and posting a picture of our family outing this weekend on Instagram. Almost everyone, everywhere is on social media,...
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Author: Rachel Durkan
Date: September 14, 2018
Building and growing a small to mid-size business is a complex undertaking – one that requires a commitment to the basic, universal tenets of marketing: Attract your customers with a promise that your product or service delivers a benefit, deliver on that promise, remind them you delivered,...
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