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Successful retail marketing often means driving a high volume of traffic to a website or physical location. This industry often has a shorter sales cycle then others, but requires a much greater quantity of sales. Campaigns should be adjusted to support this. Read below for retail marketing tips, insights, and trends.
Author: Kristen Carter
Date: June 21, 2019
We are living in the age of technology and it seems that with every new day comes a new technological advancement. The headlines are exciting to see; however, the negative impact of these technological advancements, especially in the world of digital media and marketing, is that the rules and regulations regarding technology are changing quickly,
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Author: Kaitlyn Partington
Date: January 25, 2019
Love is in the air as Valentine’s Day draws near! According to the National Retail Federation,U.S. consumers have spent over $18 billion over the last four years on jewelry, an evening out, flowers, candy and clothing for the holiday.1 To win your customers’ love (and dollars), you need to develop Valentine’s Day promotion ideas that
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Author: Rachel Durkan
Date: April 27, 2018
Thought leadership in marketing is a simple enough concept: it’s the art of establishing your company as the best in the industry through the strategic sharing of expert information. Earning that reputation, though – that takes time and a real dedication to your thought leadership marketing strategy. As Brian Rhoads, the former Head of Content
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Author: Eileen Boh
Date: February 20, 2018
Integrity is everything in Facebook Land these days – and that is a great thing, even if it means having to make adjustments to the way we, as marketers, are used to doing things. For example: When uploading a link to Facebook, the social media site automatically generates a link preview – pulling the feature
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Author: Kaitlyn Partington
Date: February 13, 2018
Like any true pro, a good social media marketer carries a trusty bag of tricks in his or her virtual back pocket. With the popularity of social media-based and general online marketing opportunities soaring over the last several years, there are countless marketing resources available all around the web. But knowing what to look for,
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Author: Eileen Boh
Date: January 25, 2018
Just as business owners everywhere began to get the hang of navigating Facebook’s latest algorithm, Mark Zuckerberg – the social media giant’s founder – announced on January 11, 2018 that Facebook would be switching things up once again. In his post, Zuckerberg noted that Facebook has gotten feedback from its users in recent months that
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Author: Carolyn Menz
Date: January 21, 2018
Think for a moment about what your clients want to get out of working with you. Now, how confident are you in that answer? Are you sure that’s what they actually want, or is it what you think they want? It’s so easy to get caught up in our own ideas about what’s right for our clients that we
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Author: Rachel Durkan
Date: January 17, 2018
So much of our Web experience is dictated by our ability to see and hear what is going on in front of us: breathtaking images flashing across the screen; captivating discussions taking place in the comments section of a breaking news article; fascinating podcasts streaming through our earbuds; or that hilarious viral video that had
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Author: Rachel Durkan
Date: January 11, 2018
Thinking about designing a new logo for your company? Or a new business? Or, maybe you just want a personal logo for your business cards. Easy, right? Well, not all logos are created equally. If you’re looking to design something that entails more than just a shape and your name, you’ll probably want to consider some
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Author: Rachel Durkan
Date: January 10, 2018
Eight out of 10 new businesses fail. Although that is an unfortunate statistic, we point that out not to scare you, but rather to underscore the importance of understanding your target market and what it takes to succeed in the current business climate. So often entrepreneurs jump headfirst into their business without ever taking the
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Author: Kaitlyn Partington
Date: December 21, 2017
On December 14th, the Federal Communications Commission repealed the Obama-era net neutrality protections. The rules were approved in 2015 with the goal of keeping the Internet open and fair. Under these regulations, Internet Service Providers (ISPs) needed to treat all online content equally, making the Internet a utility. Also under these regulations, ISPs could not
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Author: Eileen Boh
Date: December 13, 2017
Your company’s brand is your most valuable asset; it is the face and personality of your organization. To show off your brand, or personality, you need to interact with your audience. Social media is a great way to get to know your customers better, engage with them, and teach them more about who you are
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