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Author: Rachel Durkan
Date: November 22, 2023
For B2B businesses a website’s role in the buyer’s journey is less self-evident than in B2C companies. While a B2C website is designed to sell products to an end-consumer, a B2B website’s role is much more nuanced. A B2B website must provide a design and user experience that is distinct...
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Author: Vicki Harte
Date: November 15, 2023
If you sell a product directly to consumers, having a website is a no-brainer. But when you have a B2B business with a complex sales cycle that doesn’t transact online, it is a little less clear-cut. What impact, if any, does a B2B website have on a business’s bottom line? While most B2B...
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Author: Madison Deckert
Date: November 8, 2023
Is your marketing message strategy compelling enough to capture the attention of your audience in less than 8 seconds? Research suggests that the average person has an attention span of only eight seconds, which is less than the attention span of a goldfish (which clocks in at approximately nine...
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Author: Kaitlyn Partington
Date: November 1, 2023
An effective marketing message strategy is essential for sustainable success and business growth in the complex world of modern business. No matter how amazing your product or service is, you won’t be able to stand out in a crowded marketplace or make a sale if you don’t have strategic...
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Author: Alexa Rose Spear
Date: October 25, 2023
Your marketing strategy is key to sustainable success and business growth – it must be clear and impactful to resonate with your audience. At the heart of your marketing lies a fundamental element that is paramount to brand awareness: marketing message strategy. Brand messaging is more than words...
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Author: Lorena Mosquera
Date: October 18, 2023
A lead that is poised to buy is the holy grail for any salesperson – one that is frequently elusive. Did you know that sales professionals believe that half of the clients and customers they speak to are not a good fit for the product or service they are selling? And that only 25% of leads...
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Author: Lorena Mosquera
Date: October 11, 2023
How many of your leads convert to sales? According to research, it could be as little as five sales for every 100 leads. One main reason for those dismal numbers is directly related to lead quality. The same study, conducted by Gleanster Research found 79% of leads will never convert (1). That...
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Author: Lorena Mosquera
Date: October 4, 2023
We live in the age of information, which can be both a blessing and a curse. Businesses today have access to an unprecedented amount of data that can help them stay competitive in an evolving landscape that grows more competitive every day. Data can be leveraged to foster meaningful connections...
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Author: Lorena Mosquera
Date: September 27, 2023
Isn’t technology wonderful? Gone are the days of tracking your business operations on paper, storing every customer touch point in gigantic filing cabinets and shelves of endless three-ring binders. Through advanced software we can now capture every interaction and store and share it in one...
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Author: Madison Deckert
Date: September 13, 2023
Employee turnover is a challenge many businesses face – businesses of all sizes in every industry, costing employers millions of dollars. Losing a member of your team costs you approximately one and a half times that employee’s salary on top of the time and resources it takes to recruit and...
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Author: Krystal Soares
Date: September 6, 2023
In today’s constantly changing environment, businesses are running up against a series of challenges that make it difficult to keep pace with the landscape and remain competitive. If you are feeling that pressure, you are in good company. According to Forrester’s research of 154 marketing...
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Author: Alexa Rose Spear
Date: August 30, 2023
The last few years have been challenging for business leaders – inflation is high, a recession may be looming, and customer demands continue to evolve amid a constantly changing environment. In this climate, it is no wonder businesses are struggling to keep pace with the changing landscape and...
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