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Author: Lorena Mosquera
Date: July 1, 2022
The Software as a Service (SaaS) industry is booming. According to a study published by BetterCloud, the SaaS industry generated $46 billion annually as of 2017. The popularity of internet-based software has led many companies to jump into the market, without realizing that the SaaS sales process...
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Author: Lorena Mosquera
Date: February 17, 2022
Advancements in technology aim to make your life easier. They also help you do your work and run your business better and more efficiently – managing your data, improving your workflow, and engaging your customers. While many of your employees and colleagues fundamentally understand the value of...
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Author: Lorena Mosquera
Date: December 23, 2021
Is your company meeting its goals, and yet you wonder if you could be surpassing them? Or are you perhaps falling a bit short, and you just can’t figure out why? Could the process you are using to achieve them be the problem? Making a change to your business process when you are small or just...
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Author: Lorena Mosquera
Date: December 9, 2021
Your customer relationship management (CRM) system is a treasure trove of information and an integral part of your business operations. But are you using it to its full potential? Are your CRM and digital marketing efforts working together? If the answer is “no,” or “I don’t know,” then...
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Author: Rachel Durkan
Date: April 27, 2018
Thought leadership in marketing is a simple enough concept: it’s the art of establishing your company as the best in the industry through the strategic sharing of expert information. Earning that reputation, though – that takes time and a real dedication to your thought leadership marketing...
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Author: Rachel Durkan
Date: September 1, 2017
In the wake of Hurricane Harvey, many for-profit businesses and non-profit organizations are banding together to donate money, time and supplies to those in Texas and Louisiana who have been affected by the horrible natural disaster. It's times like these that we see the good in people and teams,...
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Author: Rachel Durkan
Date: August 17, 2017
Outsourcing. A concept that can be scary for small businesses, yet essential in helping a business grow. Marketing. An always important and evolving part of your business as new technology and media is constantly changing and improving. So why outsource your marketing? Well, everyone is...
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Author: Rachel Durkan
Date: May 19, 2017
What makes a great leader? Management theorist Simon Sinek suggests, it’s someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility. In another great TedTalks...
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Author: Rachel Durkan
Date: April 28, 2017
Here at Paradigm Marketing and Design, we have a set of Core Values that we consistently use to ensure that we are always serving our clients with the utmost integrity, latest trends and technologies, and open communication lines. We believe in always growing personally and professionally in order...
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Author: Rachel Durkan
Date: April 7, 2017
No matter what type of business you have, no matter the size, the industry, or the location, your business will need to be marketed. Marketing is a vital component to growing your business or taking it to the next level. Whether it's through word-of-mouth, digital advertising, or direct mail...
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Author: Rachel Durkan
Date: August 18, 2016
September is right around the corner and it's generally a time when business picks up for a lot of individuals, school is back in session, and schedules and routines are created. What happens if you find out that you have way more work than you can handle on any given day and don't foresee spending...
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Author: Rachel Durkan
Date: July 10, 2015
The Nike phrase of "Just Do It" might apply in the world of sports, but when it comes to the world of successful business marketing this statement could not be more wrong. A strong marketing plan is just that...a plan, a carefully crafted and researched set of steps in order to build brand...
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