Author: Rachel Durkan
Date: November 22, 2023
Strategic Elements of Your B2B Website
For B2B businesses a website’s role in the buyer’s journey is less self-evident than in B2C companies. While a B2C website is designed to sell products to an end-consumer, a B2B website’s role is much more nuanced. A B2B website must provide a design and user experience that is distinct...
CONTINUE READING