Digital & Social Media

The digital and social media marketing environment fluctuates daily.  Changing platform algorithms, user trends, and new technologies can make it difficult to stay abreast of best practices and innovative solutions.  This is what we do.  Our digital team is constantly learning, evolving, and growing with the industry.  Below are some of the insights we have collected.

Author: Eileen Boh
Date: August 2, 2019

Why is Having an Effective Social Media Marketing Strategy Important?

Through your daily online [and offline!] interactions, it’s apparent that almost all businesses are now implementing social media marketing strategies into their overall marketing strategy. After all, Americans spend more time on social media daily than they do on email or even Google! Unfortunately, not all of these individual marketing initiatives are considered effective social

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Author: Kaitlyn Partington
Date: July 22, 2019

Social Media for Financial Services Companies and Advisors

There are over 300,000 financial advisors in the United States. In such a highly competitive industry, how does your firm stand out from the rest? The key to success is having a strong differentiating concept that makes your firm unique and using a multi-touch marketing strategy that communicates the exceptional value that you provide. One

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Author: Carolyn Menz
Date: June 14, 2019

Measuring Social Media Marketing ROI: What’s the Real Value of Social Media?

Facebook, Twitter, Instagram, LinkedIn – these platforms, and countless others, have become a routine part of our everyday lives. So for many businesses, it seems like a no-brainer to invest in some sort of social media marketing. But with so many moving parts, how do you measure the real value of social media? How do

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Author: Eileen Boh
Date: April 20, 2019

LinkedIn Paid Advertising Options

As social media advertising options have become a popular way to promote a product or service to a highly targeted audience, many companies are turning to LinkedIn advertising. While it is an excellent way to attract business professionals, and to recruit prospects, we’re often asked about LinkedIn advertising costs and about LinkedIn advertising options. LinkedIn Advertising

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Author: Kaitlyn Partington
Date: March 15, 2019

Whether To Outsource or Learn Social Media Marketing Yourself

For some businesses, social media marketing training is still something of an afterthought. They may pour money into promoting their brand across all sorts of different traditional linear platforms. However, those that don’t understand the power and the complexity of social media sometimes fail to invest serious time and resources into learning social media marketing.

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Author: Eileen Boh
Date: March 8, 2019

Learning Facebook Marketing and Advertising

A successful Facebook campaign for your brand requires more than spending money on Facebook ads and social media training for your team. You need to be intentional to be successful. Among the social media giants, Facebook remains the reigning champ, with billions of accounts registered across the globe. While other platforms gain prominence among certain

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Author: Eileen Boh
Date: January 30, 2019

How to Incorporate a Micro Influencer into Your Marketing Strategy to Promote Your Brand

Micro influencer marketing is a relatively new concept for many, although it is one that has really picked up steam over the last year or so. Micro influencers in 2018 joined chatbots, artificial intelligence and video marketing as some of the newest and most effective marketing trends to hit the industry – and considering the

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Author: Kristen Czerepusko
Date: November 16, 2018

Top Digital Marketing Trends in 2018

There have been a number of digital marketing trends in 2018 that gained traction with businesses interested in creating effective marketing campaigns. It is important for business owners to keep 2018 digital marketing trends in perspective when considering which marketing strategies to make use of in 2019. To stay competitive in today’s market place and

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Author: Kaitlyn Partington
Date: October 26, 2018

B2B Social Media Marketing

Social media has become integrated into our entire day. We are checking Facebook during our lunch break, chatting with a colleague on LinkedIn about a new article we found, and posting a picture of our family outing this weekend on Instagram. Almost everyone, everywhere is on social media, including your B2B company’s prospects. B2B social

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Author: Kaitlyn Partington
Date: September 7, 2018

5 Steps to Installing Your Facebook Pixel

This is a scenario that you probably know all too well: You are online, and you see an amazing pair of shoes on your favorite store’s website. You are on the product page and you think, “Well, I don’t need these right now,” so you leave the site. But, over the next few days, Facebook

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Author: Eileen Boh
Date: August 24, 2018

5 Proven Initiatives to Boost Your Social Media

Social media marketing is everywhere. Over the last several years, it has become practically second nature for businesses to want to integrate a social media marketing strategy into their overall marketing plans. The most effective social media marketing campaigns – the ones that really grab our attention – are well-thought out and highly strategized; but

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Author: Kristen Czerepusko
Date: August 17, 2018

How to Create Highly Shareable Content

It’s happened to the best of us—you spend all this time trying to craft the “perfect post” for your social media account. You’ve spent what feels like hours researching, writing, proofreading, publishing and promoting a post that ends up feeling like a huge failure with no likes, no comments and absolutely no shares. The truth

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