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The digital and social media marketing environment fluctuates daily. Changing platform algorithms, user trends, and new technologies can make it difficult to stay abreast of best practices and innovative solutions. This is what we do. Our digital team is constantly learning, evolving, and growing with the industry. Below are some of the insights we have collected.
Author: Kaitlyn Partington
Date: August 4, 2022
Businesses are always trying to get a leg up, to increase brand recognition and sales over their competitors. We also live in a time when we have a wealth of data available at our fingertips. When you combine the two, you get pure marketing magic – data-driven marketing. As with any powerful...
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Author: Lisa Cords
Date: July 28, 2022
Is email marketing still relevant or are we all “emailed out?” Statistics so far from 2022 show the ROI from email marketing is 4,200% - that’s a return of $42 for every $1 spent! Email is also proven to convert 40% more effectively than Facebook and Twitter. Not getting that kind of result...
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Author: Kaitlyn Partington
Date: July 15, 2022
On average, it takes nine to 13 audience touches to make a lasting impact on a consumer. With so much congestion in the market and a fiercely competitive landscape of businesses vying for customers’ attention, a brand’s ability to cut through the noise is not a nice-to-have—it’s essential...
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Author: Rennica Johnson
Date: June 16, 2022
Do you use Google Analytics to measure your business impact online? If you haven’t heard, Universal Analytics’ end of life is near. Google has started its transition to Analytics 4 (GA4). Many businesses rely on their analytics platforms to make important decisions, and changes, even for the...
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Author: Kaitlyn Partington
Date: June 2, 2022
Investing in your marketing strategy can propel your company to meet, and even exceed, your sales goals. Realizing you need help is the first step toward success, so to do it right, you’ve got to call in the experts. But once you start looking at your options for marketing support, it can become...
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Author: Kaitlyn Partington
Date: May 5, 2022
No matter the industry, every dollar counts. But with nonprofits, every dollar feels like it counts a little more. Staff is limited, budgets are tight, and resources are spread thin. Every endeavor is a challenge to do more with less. When every decision could impact, for better or for worse, your...
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Author: Kaitlyn Partington
Date: April 21, 2022
When you started your small business, you were probably doing everything yourself, or maybe you had a small team behind you. Often one of the hardest things a small business owner must do is relinquish control to others. But as business picks up (that’s the goal, right?), you’re realizing you...
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Author: Kaitlyn Partington
Date: April 7, 2022
Did you start using a blog to market your business only to abandon it because you weren’t getting the results you wanted? You’re not alone. Businesses across a variety of industries create a blog because it seems like everyone else is doing it. But then they lose interest, or don’t prioritize...
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Author: Kaitlyn Partington
Date: March 31, 2022
Are you struggling to find engaging ways to do your business to business (B2B) content promotion? What have you tried? Trade shows? Earned media in trade publications? Paid media on industry websites? Do you ever think of how to promote your B2B content on social media? Or do you think maybe it’s...
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Author: Kaitlyn Partington
Date: March 10, 2022
As marketers, we are always trying to work smarter, not harder, to get the biggest return for our efforts. We are always trying to innovate, whether it be through launching bold campaigns or experimenting with new digital marketing channels. And we are always trying to get to know our audiences...
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Author: Kaitlyn Partington
Date: February 10, 2022
If someone asked you to tell them a little bit about yourself, what would you say? You may give your age and where you are from. You would probably describe what you do, your hobbies, and your family dynamic. You most likely would not describe yourself as a member of the “general public,” or...
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Author: Kaitlyn Partington
Date: January 27, 2022
Facebook algorithms seem to be constantly changing, making it harder for an organization’s content to be seen by either its target audiences or new ones. This leaves marketers in the position to be always searching for new and creative ways to make sure their outreach reaches its intended...
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