FULL MENU
MENU
The digital and social media marketing environment fluctuates daily. Changing platform algorithms, user trends, and new technologies can make it difficult to stay abreast of best practices and innovative solutions. This is what we do. Our digital team is constantly learning, evolving, and growing with the industry. Below are some of the insights we have collected.
Author: Kacey Waleski
Date: April 15, 2021
Thanks to its reputation as every teenager’s favorite social media platform, many businesses are hesitant to add TikTok to their upcoming marketing campaigns. For many, it feels almost absurd to use the words “TikTok” and “professional” in the same sentence – and we get it. But in...
CONTINUE READING
Author: Chloe Lyden
Date: April 8, 2021
Digital marketing is no longer a nice-to-have; it’s essential. Think about it: how do you learn about a product or service you’ve never used? Online, right? Maybe you proactively searched and found a website or an online review. Or maybe you got an email or saw an ad in your Facebook stream....
CONTINUE READING
Author: Rennica Johnson
Date: February 5, 2021
If you’re like me, you grew up in a time when social media was a novelty, used primarily by young adults for entertainment purposes. But as MySpace and Friendster gave way to Facebook and Instagram, and social media users started engaging with brands on these platforms, small businesses began to...
CONTINUE READING
Author: Kristen Carter
Date: January 28, 2021
It’s natural to want to think of B2B marketing as the less exciting version of its to B2C counterpart. Marketing to stuffy business execs can’t possibly be as fulfilling as marketing to the general public – can it? Actually, it can. So, fear not, B2B business owners: Not only can B2B content...
CONTINUE READING
Author: Kaitlyn Partington
Date: January 14, 2021
It is a common question that many business owners and executives ask, “How do I get my company’s site to come up on the top of a Google search?” Content optimization. Although the answer is simple, the process for creating optimized content marketing can be a time intensive. However, it...
CONTINUE READING
Author: Kacey Waleski
Date: January 4, 2021
You’ve heard of search engine optimization, but what about digital asset optimization? While the concepts are not entirely the same, they are very similar. And together, they are powerful tools to have in your marketing toolbox. So, what is digital asset optimization? And what examples of...
CONTINUE READING
Author: Kaitlyn Partington
Date: November 19, 2020
Picture this: You and your team are regularly posting to your company’s social media platforms, but you are finding that each month, your impressions remaining stagnant. Your strategic partners and family members are engaging with your posts, but you are starting to wonder if social media is even...
CONTINUE READING
Author: Kaitlyn Partington
Date: October 26, 2020
Does your sales team feel as though they are putting in every effort to find new prospects, wondering if there is an easier way? Or, do they think instead of it taking eight months to close a new client, there is a way they could do it in three? Although it may seem like these challenges are...
CONTINUE READING
Author: Kaitlyn Partington
Date: September 4, 2020
In the year 2020, it’s almost impossible to sustain a business without investing in some sort of digital marketing strategy – and most modern business owners understand that. But where to start? There are so many ways to advertise and market your business on the internet that it can be tough to...
CONTINUE READING
Author: Kaitlyn Partington
Date: July 25, 2020
Gone are the days of formal studies, company-run research groups, and in-depth interviews. (Well, not really. These things still exist and still have value.) But as life as we know it becomes ever-increasingly digital, the way we conduct market research has equally shifted. Now, instead of...
CONTINUE READING
Author: Chloe Lyden
Date: July 7, 2020
It’s not uncommon to associate the concept of advertising with big-number spending. Every year we hear about the millions of bucks dished out by brands like Budweiser and Pepsi in order to nab a 30-second spot during the Super Bowl. But that’s an extreme example. Not all advertising is so over...
CONTINUE READING
Author: Kaitlyn Partington
Date: July 1, 2020
When you think of some of the most successful companies – ones that have made themselves global household names – there’s at least one thing they have in common, and that’s a strong brand. Think of Coca-Cola, for example. Although they have plenty of competitors who offer a similar product,...
CONTINUE READING