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The digital and social media marketing environment fluctuates daily. Changing platform algorithms, user trends, and new technologies can make it difficult to stay abreast of best practices and innovative solutions. This is what we do. Our digital team is constantly learning, evolving, and growing with the industry. Below are some of the insights we have collected.
Author: Eileen Boh
Date: January 15, 2020
What makes for a successful social media campaign? The obvious answer: one that builds brand awareness, brings leads into your funnel and drives sales. But how do you get to that point? How do you reach your audience in a way that is meaningful and compels them to take action? By knowing what...
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Author: Eileen Boh
Date: November 15, 2019
Social media engagement has become a hot topic among marketers in recent years. Most know they need to achieve it—but at the same time, they don’t know exactly why it’s important or how to get there. That’s why having a social media engagement strategy is important. Let’s start with...
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Author: Kaitlyn Partington
Date: November 1, 2019
By now, most marketers have embraced content marketing as one of the best ways to attract and retain prospects. The problem is, many lack the time and resources to consistently create engaging content. Consider this: according to research by the Content Marketing Institute, 80% of B2B marketers...
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Author: Chloe Lyden
Date: September 12, 2019
Social media can be an effective marketing tool in meeting your business objectives. Instagram is a resource often overlooked by business owners when using social media. Instagram is a photo sharing application that allows users to share images with followers. What is the benefit of Instagram for...
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Author: Eileen Boh
Date: August 2, 2019
Through your daily online interactions, it’s apparent that almost all businesses are now implementing social media marketing strategies into their overall marketing strategy. After all, Americans spend more time on social media daily than they do on email or even Google! Unfortunately, not all...
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Author: Kaitlyn Partington
Date: July 22, 2019
There are over 300,000 financial advisors in the United States. In such a highly competitive industry, how does your firm stand out from the rest? The key to success is having a strong differentiating concept that makes your firm unique and using a multi-touch marketing strategy that communicates...
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Author: Carolyn Menz
Date: June 14, 2019
Facebook, Twitter, Instagram, LinkedIn – these platforms, and countless others, have become a routine part of our everyday lives. So for many businesses, it seems like a no-brainer to invest in some sort of social media marketing. But with so many moving parts, how do you measure the real value...
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Author: Eileen Boh
Date: April 20, 2019
As social media advertising options have become a popular way to promote a product or service to a highly targeted audience, many companies are turning to LinkedIn advertising. While it is an excellent way to attract business professionals, and to recruit prospects, we’re often asked about...
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Author: Kaitlyn Partington
Date: March 15, 2019
For some businesses, social media marketing training is still something of an afterthought. They may pour money into promoting their brand across all sorts of different traditional linear platforms. However, those that don’t understand the power and the complexity of social media sometimes fail...
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Author: Eileen Boh
Date: March 8, 2019
A successful Facebook campaign for your brand requires more than spending money on Facebook ads and social media training for your team. You need to be intentional to be successful. Among the social media giants, Facebook remains the reigning champ, with billions of accounts registered across the...
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Author: Eileen Boh
Date: January 30, 2019
Micro influencer marketing is a relatively new concept for many, although it is one that has really picked up steam over the last year or so. Micro influencers in 2018 joined chatbots, artificial intelligence and video marketing as some of the newest and most effective marketing trends to hit the...
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Author: Kristen Czerepusko
Date: November 16, 2018
There have been a number of digital marketing trends in 2018 that gained traction with businesses interested in creating effective marketing campaigns. It is important for business owners to keep 2018 digital marketing trends in perspective when considering which marketing strategies to make use of...
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