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The digital and social media marketing environment fluctuates daily. Changing platform algorithms, user trends, and new technologies can make it difficult to stay abreast of best practices and innovative solutions. This is what we do. Our digital team is constantly learning, evolving, and growing with the industry. Below are some of the insights we have collected.
Author: Kaitlyn Partington
Date: January 14, 2021
It is a common question that many business owners and executives ask, “How do I get my company’s site to come up on the top of a Google search?” Content optimization. Although the answer is simple, the process for creating optimized content marketing can be a time intensive. However, it...
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Author: Kacey Waleski
Date: January 4, 2021
You’ve heard of search engine optimization, but what about digital asset optimization? While the concepts are not entirely the same, they are very similar. And together, they are powerful tools to have in your marketing toolbox. So, what is digital asset optimization? And what examples of...
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Author: Kaitlyn Partington
Date: November 19, 2020
Picture this: You and your team are regularly posting to your company’s social media platforms, but you are finding that each month, your impressions remaining stagnant. Your strategic partners and family members are engaging with your posts, but you are starting to wonder if social media is even...
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Author: Kaitlyn Partington
Date: October 26, 2020
Does your sales team feel as though they are putting in every effort to find new prospects, wondering if there is an easier way? Or, do they think instead of it taking eight months to close a new client, there is a way they could do it in three? Although it may seem like these challenges are...
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Author: Kaitlyn Partington
Date: September 4, 2020
In the year 2020, it’s almost impossible to sustain a business without investing in some sort of digital marketing strategy – and most modern business owners understand that. But where to start? There are so many ways to advertise and market your business on the internet that it can be tough to...
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Author: Kaitlyn Partington
Date: July 25, 2020
Gone are the days of formal studies, company-run research groups, and in-depth interviews. (Well, not really. These things still exist and still have value.) But as life as we know it becomes ever-increasingly digital, the way we conduct market research has equally shifted. Now, instead of...
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Author: Chloe Lyden
Date: July 7, 2020
It’s not uncommon to associate the concept of advertising with big-number spending. Every year we hear about the millions of bucks dished out by brands like Budweiser and Pepsi in order to nab a 30-second spot during the Super Bowl. But that’s an extreme example. Not all advertising is so over...
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Author: Kaitlyn Partington
Date: July 1, 2020
When you think of some of the most successful companies – ones that have made themselves global household names – there’s at least one thing they have in common, and that’s a strong brand. Think of Coca-Cola, for example. Although they have plenty of competitors who offer a similar product,...
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Author: Carolyn Menz
Date: June 19, 2020
Offering a great product or service is a good start to building a business, but it isn’t enough to sustain long-term sales. If you really want to make a splash in the market and set up your business for continuing success, the number one thing you can do is to make your customers feel like you...
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Author: Kaitlyn Partington
Date: June 5, 2020
If you’ve ever browsed for a product online and then started to see ads for that exact same product as you scrolled through your Facebook feed later on – that was no coincidence. Actually, it was quite intentional. It is the result of a clever social media marketing tactic known as Facebook...
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Author: Sarah Thompson
Date: June 1, 2020
Like snowflakes and fingerprints, no two businesses are exactly the same. Every business has its own particular personality traits that help to define who they are and the core values that drive their operations. As a business-to-business company, being able to identify those traits in your...
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Author: Kaitlyn Partington
Date: April 29, 2020
While every single business in the entire world is navigating the new normal around the COVID-19 pandemic, and the new business environment, many are wondering how to proceed forward and whether they should be marketing during recession. No matter what situation your business is in, marketing...
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