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The digital and social media marketing environment fluctuates daily. Changing platform algorithms, user trends, and new technologies can make it difficult to stay abreast of best practices and innovative solutions. This is what we do. Our digital team is constantly learning, evolving, and growing with the industry. Below are some of the insights we have collected.
Author: Wendi Zimmerman
Date: December 29, 2022
To get the most of your marketing efforts, it is a good idea to diversify your outreach between organic content creation and paid advertising. To help facilitate your paid advertising, you can use individual platforms like Google Ads or Facebook Ads. Or, you can look for a one-stop-shop, automated...
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Author: Lisa Cords
Date: December 27, 2022
Business owners and marketing professionals are always trying to get ahead – to find the latest and most effective way of connecting with their audiences and making a sale. A customer’s location has always been an important aspect of their buying habits, and its importance has only increased...
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Author: Kaitlyn Partington
Date: December 9, 2022
Business owners are currently navigating many challenges. Between inflation, the Great Resignation, supply chain issues, and a potential recession looming, companies are carefully watching their bottom line. Marketing is an essential function of your business to help it continue to thrive, but...
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Author: Wendi Zimmerman
Date: October 19, 2022
Your website is probably one of, if not the, most important tool in your arsenal for marketing and operating your business. You also probably invested a significant amount of money, time, and resources on your stie. But how do you know if your website is functioning properly and grabbing the data...
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Author: Kaitlyn Partington
Date: October 12, 2022
Do you ever feel like people are talking about you behind your back? We don’t mean to fan the flames of your paranoia or inspire you to put a therapist on speed dial, but the truth is, they are. And they are doing it online. Good or bad, your business is in the online ether. And like it or not,...
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Author: Wendi Zimmerman
Date: September 30, 2022
In uncertain times, it’s easy to be worried about your business. Wouldn’t it be nice if you could predict the future? Cancel your scheduled meeting with the psychic, throw out the Tarot Cards, and (carefully) put down the crystal ball. Soothe your anxiety, protect the future of your company,...
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Author: Lisa Cords
Date: September 16, 2022
It’s hard out there for employers right now. With the Great Resignation ongoing, it is hard to find, hire, and keep good talent. On top of that, the workforce is changing – Baby Boomers are retiring, Generation X-ers and Millennials are being promoted, and more Generation Z-ers are entering the...
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Author: Kaitlyn Partington
Date: August 4, 2022
Businesses are always trying to get a leg up, to increase brand recognition and sales over their competitors. We also live in a time when we have a wealth of data available at our fingertips. When you combine the two, you get pure marketing magic – data-driven marketing. As with any powerful...
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Author: Lisa Cords
Date: July 28, 2022
Is email marketing still relevant or are we all “emailed out?” Statistics so far from 2022 show the ROI from email marketing is 4,200% - that’s a return of $42 for every $1 spent! Email is also proven to convert 40% more effectively than Facebook and Twitter. Not getting that kind of result...
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Author: Kaitlyn Partington
Date: July 15, 2022
On average, it takes nine to 13 audience touches to make a lasting impact on a consumer. With so much congestion in the market and a fiercely competitive landscape of businesses vying for customers’ attention, a brand’s ability to cut through the noise is not a nice-to-have—it’s essential...
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Author: Rennica Johnson
Date: June 16, 2022
Do you use Google Analytics to measure your business impact online? If you haven’t heard, Universal Analytics’ end of life is near. Google has started its transition to Analytics 4 (GA4). Many businesses rely on their analytics platforms to make important decisions, and changes, even for the...
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Author: Kaitlyn Partington
Date: June 2, 2022
Investing in your marketing strategy can propel your company to meet, and even exceed, your sales goals. Realizing you need help is the first step toward success, so to do it right, you’ve got to call in the experts. But once you start looking at your options for marketing support, it can become...
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