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The digital and social media marketing environment fluctuates daily. Changing platform algorithms, user trends, and new technologies can make it difficult to stay abreast of best practices and innovative solutions. This is what we do. Our digital team is constantly learning, evolving, and growing with the industry. Below are some of the insights we have collected.
Author: Kaitlyn Partington
Date: January 13, 2022
There is no denying that social media is a huge part of our world today. According to Pew Research Center, approximately seven in 10 Americans use some form of social media. Another analysis estimates over 4.55 billion people (read that again – it’s not a typo) use social media in the world –...
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Author: Kaitlyn Partington
Date: December 30, 2021
Are you having trouble understanding why your website traffic does not seem to be helping you achieve your sales goals? Even if you have adjusted your pricing, incorporated compelling content, and done everything you can to optimize your conversion, watching site visitors slip away is a challenge...
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Author: Kacey Waleski
Date: November 4, 2021
After browsing a website or doing some online shopping, have you ever noticed that the same pair of shoes you were thinking of buying appears in an ad on your favorite social media site? No one is reading your mind, and you are not witnessing divine intervention (although, if you need to tell...
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Author: Rennica Johnson
Date: October 21, 2021
Instagram is one of the most popular social media platforms in the world. Despite its popularity, Instagram is often overlooked by businesses in their marketing and social media outreach. But it is an incredibly powerful tool for businesses to use, helping you to build a relationship with...
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Author: Kacey Waleski
Date: October 14, 2021
Marketing professionals now have more opportunities than ever before to connect with their target audiences and influence consumers. But the more channels you use, the more difficult it can be to ensure your message and branding is consistent and solvent. The best way to maintain that consistency...
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Author: Kaitlyn Partington
Date: August 26, 2021
With just the click of a computer mouse or the tap of a mobile device screen, consumers have a wealth of information and purchase options available to them online. Knowing this, one challenge that businesses and organizations often face is how to make their websites the place where users go – and...
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Author: Kacey Waleski
Date: August 19, 2021
In this day and age, there’s a good chance social media plays a major part in the communications strategy for your business or organization. It can boost your outreach efforts, helping you grow your business, reach new audiences, and build brand recognition. One way to ensure your social media...
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Author: Kaitlyn Partington
Date: July 29, 2021
Integrating video into your communications is a compelling way to engage with your core audiences. IGTV on Instagram allows users to feature videos longer than the usual 60 seconds the platform permits, up to 60 minutes in length. As consumers watch more videos online, creating an IGTV marketing...
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Author: Kaitlyn Partington
Date: July 15, 2021
We live in a highly digital world, with an unfathomable amount of information available at our fingertips. Consumers are constantly connected, and this offers your business or organization many opportunities to break through and capture the attention of your audience – which, in turn, makes your...
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Author: Stephanie Young
Date: May 27, 2021
Today, most businesses know that having a social media presence is vital to their overall success, but some are not using it to its full potential. Businesses that rely on social media solely as a one-way communication vehicle to convey what they deem is important information about their brand are...
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Author: Kacey Waleski
Date: May 20, 2021
Generally speaking, the fullness (or lack thereof) of your sales funnel depends on how well you’re able to get your products or services in front of the right people on the right platforms at the right time. In other words, the stronger your digital marketing strategy, the fuller your funnel...
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Author: Kacey Waleski
Date: May 6, 2021
One of the reasons social media has become as popular as it has is because it gives us all a platform for promoting one of our favorite topics: ourselves. We use it to share details – both big and small – of our own lives, and we’ve become hooked on keeping up with the details of everyone...
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