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The digital and social media marketing environment fluctuates daily. Changing platform algorithms, user trends, and new technologies can make it difficult to stay abreast of best practices and innovative solutions. This is what we do. Our digital team is constantly learning, evolving, and growing with the industry. Below are some of the insights we have collected.
Author: Rachel Durkan
Date: October 13, 2016
Let's back track for a second, here. Last week we discussed the cost of building a website. After reading this blog post, maybe you decided to do some research into web developers and received a number of quotes. After receiving these quotes, did you think to yourself, "Does my business...
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Author: Kaitlyn Partington
Date: September 29, 2016
In case you watched the Presidential debate on Monday, September 26th, then you'll know that cybersecurity was a hot topic of debate. This comes at a time when some of the most "secure" government websites and systems have supposedly been hacked by either another country, a professional hacker, or...
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Author: Carolyn Menz
Date: September 22, 2016
So, a few years ago, when we were all just getting started with our online marketing efforts, there were at least two separate areas of interest to businesses: search engine optimization and social media marketing. Both were pretty new concepts for a lot of business owners, and marketers were...
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Author: Rachel Durkan
Date: September 15, 2016
An Interactive and Engaging Website Your website is your #1 marketing tool. You're going to want it to be not only interactive, but engaging as well. An interactive website is a website that allows users to go beyond simply reading text and viewing images and an engaging website is one...
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Author: Carolyn Menz
Date: September 8, 2016
Forbes Magazine took a look at what the hottest trends in social media marketing have been this year. If you aren't in tune with digital marketing, the number one thing to know is that it is constantly evolving. As business owners or marketers, it's important to stay on top of the new technologies...
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Author: Kaitlyn Partington
Date: August 25, 2016
Popular social media "corkboard" site, Pinterest, introduced Promoted Pins a little while ago. For those that use Pinterest, it didn't seem to enhance the user's experience, and therefore Pinterest has been working on improving the way that Promoted Pins are shown to users. In July, Pinterest...
CONTINUE READING![When Should I Post My Social Media Content? [Infographic] 2](https://www.paradigmmarketinganddesign.com/wp-content/uploads/2017/03/social-media-356x240.jpg)
Author: Kaitlyn Partington
Date: August 11, 2016
Remember the good ol' days when you had to plaster a billboard, buy a really expensive magazine ad layout or a newspaper advertisement, ship printed catalogs and direct mail anything you wanted to communicate to your customers? Or, you just had to wait until they were in your store before you...
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Author: Carolyn Menz
Date: July 28, 2016
As a marketer or business owner, it is important that you have a marketing and a specific content strategy laid out and that this strategy spans the next few weeks, months or even years. With that said, if you have limited resources (a.k.a. help) and you find yourself spread very thin trying to...
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Author: Rachel Durkan
Date: July 20, 2016
As if we (and I’m talking about the collective ‘we’) didn’t have enough time-wasters in our lives such as Facebook, Instagram, online video games, “news” and more. Well, if you travel back to circa 2001, you’ll recall a popular Japanese children’s game called Pokemon. What started...
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Author: Kaitlyn Partington
Date: July 7, 2016
Have you ever struggled with coming up with a topic or topics for your upcoming blog posts? We all have. So, I don’t even need you to answer that question. The first thing you should ask yourself is “why am I writing a blog in the first place?” If you’re a business blog writer, then...
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Author: Carolyn Menz
Date: June 29, 2016
Social Networking has been around for over a decade now. There are so many varieties that it is sometimes really difficult to keep up with what's the best social networking platform for you to us. As a business owner, you are most likely on LinkedIn, and you probably even use LinkedIn to do some...
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Author: Kaitlyn Partington
Date: June 23, 2016
You’ve probably scrolled right past some of them, or maybe something caught your eye, but nevertheless, Facebook Live is a thing these days and it’s growing in popularity. What is Facebook Live? According to Facebook, “Live” is the “best way to interact with viewers in real time.” So,...
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