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A successful marketing strategy for small and midsized organizations balances brand building initiatives with direct sales campaigns to achieve both long and short-term goals. However, a truly successful marketing strategy must incorporate multiple touch points building a robust marketing and sales funnel that incorporates all aspects of the marketing mix. Below are tips, insights, and trends that we have collected through our experience providing marketing consulting services to clients across multiple industries.
Author: Kaitlyn Partington
Date: October 7, 2021
Have you ever wondered what those funny little boxes are with the pixelated arrangement of dots, squares, and blobs? Believe it or not, they can be scanned to open a wealth of information at your fingertips. What is the scan code called? They are called Quick Response (QR) codes, and they are a...
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Author: Kaitlyn Partington
Date: August 26, 2021
With just the click of a computer mouse or the tap of a mobile device screen, consumers have a wealth of information and purchase options available to them online. Knowing this, one challenge that businesses and organizations often face is how to make their websites the place where users go – and...
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Author: Kaitlyn Partington
Date: August 19, 2021
In this day and age, there’s a good chance social media plays a major part in the communications strategy for your business or organization. It can boost your outreach efforts, helping you grow your business, reach new audiences, and build brand recognition. One way to ensure your social media...
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Author: Kaitlyn Partington
Date: August 5, 2021
Virtual events are part of our “new normal,” not only in the aftermath of the COVID-19 pandemic, but also as a result of the ever-increasing importance of digital networks to our world. Businesses in almost every industry are learning the value of virtual business networking events and...
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Author: Kaitlyn Partington
Date: July 29, 2021
Integrating video into your communications is a compelling way to engage with your core audiences. IGTV on Instagram allows users to feature videos longer than the usual 60 seconds the platform permits, up to 60 minutes in length. As consumers watch more videos online, creating an IGTV marketing...
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Author: Kaitlyn Partington
Date: July 15, 2021
We live in a highly digital world, with an unfathomable amount of information available at our fingertips. Consumers are constantly connected, and this offers your business or organization many opportunities to break through and capture the attention of your audience – which, in turn, makes your...
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Author: Stephanie Young
Date: May 27, 2021
Today, most businesses know that having a social media presence is vital to their overall success, but some are not using it to its full potential. Businesses that rely on social media solely as a one-way communication vehicle to convey what they deem is important information about their brand are...
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Author: Kaitlyn Partington
Date: May 20, 2021
Generally speaking, the fullness (or lack thereof) of your sales funnel depends on how well you’re able to get your products or services in front of the right people on the right platforms at the right time. In other words, the stronger your digital marketing strategy, the fuller your funnel...
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Author: Kaitlyn Partington
Date: May 6, 2021
One of the reasons social media has become as popular as it has is because it gives us all a platform for promoting one of our favorite topics: ourselves. We use it to share details – both big and small – of our own lives, and we’ve become hooked on keeping up with the details of everyone...
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Author: Kaitlyn Partington
Date: April 22, 2021
Content marketing is a valuable tool for marketers and business owners who are looking to enhance their online reputations and boost their brands – and there are many ways to go about it. But before you jump directly into the best practices in content marketing, it’s important to start out by...
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Author: Kaitlyn Partington
Date: April 15, 2021
Thanks to its reputation as every teenager’s favorite social media platform, many businesses are hesitant to add TikTok to their upcoming marketing campaigns. For many, it feels almost absurd to use the words “TikTok” and “professional” in the same sentence – and we get it. But in...
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Author: Kaitlyn Partington
Date: April 8, 2021
Digital marketing is no longer a nice-to-have; it’s essential. Think about it: how do you learn about a product or service you’ve never used? Online, right? Maybe you proactively searched and found a website or an online review. Or maybe you got an email or saw an ad in your Facebook stream....
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