22
Jul
2026
Does Your B2B Business Need a Website? Of Course! But Do You Know Why?
Author: Vicki Harte
...
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30
Dec
2025
How to Achieve Shopify ADA Compliance
Author: Callie Hemmer
If you have an e-commerce site, your goal is probably to sell something to make a profit. To be able to buy your goods or services, your customers must be...
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12
Nov
2025
The Best Website A/B Testing Tools for Higher Conversion Rates in 2025Â
Author: Anthony Duncan
Do you ever lose sleep over what the title of your landing page should be? How about the text on your CTA button—“Learn More” or “Get Started?” No? It’s just us? We’re glad you’re not staying awake at night pondering,...
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24
Sep
2025
The Ultimate List of Digital and Inbound Marketing Channels for Businesses in 2025
Author: Rachel Durkan
Digital marketing channels have evolved dramatically over the past few years, and 2025 is no exception. Businesses today need to navigate an ever-growing list of platforms, strategies, and tools to...
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17
Sep
2025
Digital Accessibility Requirements for Websites: a Guide to ADA Compliance
Author: Kristen Hine
Digital Accessibility Standards & Requirements: What Your Website Needs to Comply with the ADA The Americans with Disabilities Act (ADA) requires that public-facing websites and digital tools be accessible to...
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4
Sep
2025
What is Google’s New AI Mode and What Does it Mean for the Future of Marketing?
Author: Kaitlyn Wilcoxson
Did you know you can now have conversations with Google? That’s the idea behind its latest tool, AI Mode. You can ask a question, get an AI-generated answer, and keep...
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16
Apr
2025
Scaling Marketing Efforts as Your Business Grows
Author: Carolyn Menz
B2B, Branding, Business Growth, Marketing, Nonprofits, Professional Services, Sales Enablement, Web Development
When you began your business, one of the goals you likely had was success. And with success, growth usually follows. As your business expands, every aspect of your operations must...
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9
Apr
2025
How to Rank in Google AI OverviewÂ
Author: Rachel Durkan
As Google continues to evolve, so do the ways marketers seek to optimize their website’s ability to rank highly on a search engine and drive visitors to their site. One...
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19
Mar
2025
What Makes Paradigm the Best Marketing Agency for Your Brand?
Author: Vicki Harte
B2B, Branding, Business Growth, Marketing, Nonprofits, Professional Services, Sales Enablement, Web Development
At Paradigm Marketing and Design, we all come from unique backgrounds and have skill sets that make us critical thinkers and problem solvers. We do not back down from challenges—we...
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12
Mar
2025
Shopify Design Tips and Tricks to Create a Stunning Store
Author: Carolyn Menz
With today’s state of e-commerce, having a visually appealing and functional online store is crucial for success and sales. Shopify is one of the top e-commerce platforms that can help...
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31
Jan
2025
Social Media Retargeting: What it is and How it Can Help 
Author: Peyton Stinnett
Articles About Branding, B2B, B2B, B2C, Branding, Business Growth, Marketing, Marketing, Marketing Articles, Nonprofit, Nonprofits, Professional Services, Sales Enablement, Topic, Web Development
Whenever you are scrolling, do you keep seeing that one ad for the same pair of shoes you were looking at online last night? No, they aren’t listening to your...
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10
Jul
2024
Building an Inclusive Web: How to Make Your Website ADA Compliant
Author: Madison Deckert
Why ADA Website Compliance Matters: The Americans with Disabilities Act (ADA) of 1990 stands as a cornerstone of civil rights legislation in the United States, ensuring accessibility not just in...
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