FULL MENU
MENU
When developing a marketing plan, it is important to first understand the business’s overall strategic growth plan. Marketing is just one element of a successful business. In fact, marketing makes promises that the rest of an organization must keep, and an organization’s reputation is dependent on whether it can keep those promises. Considering all factors in a strategic plan results in a maximum return on investment. Below are tips, insights, and trends on strategic business growth.
Author: Vicki Harte
Date: January 19, 2022
Many small businesses tend to approach marketing with their most immediate need in mind—a logo, a tagline, or webpage, for example. But an effective marketing program that yields positive ROI needs a bigger-picture approach that moves beyond the tactical “one-offs” to an integrated program...
CONTINUE READING
Author: Lorena Mosquera
Date: September 23, 2021
Creating a predictable, repeatable process for your sales cycle allows you to spend less time closing a sale, so you can start generating the next. This is especially important in complex sales when a sales professional and a customer are navigating an extended buying experience. Having a complex...
CONTINUE READING
Author: Rennica Johnson
Date: September 9, 2021
No matter the industry you work in, the products you sell, or the services you offer, your clients and customers are the lifeblood of your business. The better you can understand your customers, the better your relationship will be with them, and the more successful you will be at targeting your...
CONTINUE READING
Author: Michael Scorcia
Date: April 29, 2021
Why use a responsive design for the development of your new website? There’s an endless list of reasons, and it looks something like this: Mac vs. PC; Apple vs. Android; Chrome vs. Safari vs. Firefox vs. Internet Explorer; and so on... Truth be told, with so many variables in the web browsing...
CONTINUE READING
Author: Kacey Waleski
Date: March 18, 2021
Social media has become ubiquitous in today’s society and plays a significant role in the personal and professional lives of millions of people every day. Most would likely agree that social media holds tremendous value for a business. But it’s not without its dangers. Just as social media...
CONTINUE READING
Author: Rennica Johnson
Date: December 11, 2020
Is WordPress good for a small business website? You bet it is, and in this post, I’m going to share the top five reasons why it should be your content management system (CMS) of choice. First, let’s talk about what WordPress is and how you can use WordPress for a business website. ...
CONTINUE READING
Author: Vicki Harte
Date: November 3, 2020
Effective marketing requires an average of 9-13 “touches” with your audience to build brand trust and create engagement. This can be a mix consisting of networking, social media, email campaigns, newsletters, webinars, sponsored events...never does a just one tactic get you the results you are...
CONTINUE READING
Author: Kacey Waleski
Date: September 22, 2020
Digital Marketing Strategy is such a broad term, right? Especially now with an abundance of digital channels that appear to grow on a daily basis. But, what is the most effective digital marketing strategy for you? And, where do you start? Marketers need to understand their business, product,...
CONTINUE READING
Author: Kaitlyn Partington
Date: September 4, 2020
In the year 2020, it’s almost impossible to sustain a business without investing in some sort of digital marketing strategy – and most modern business owners understand that. But where to start? There are so many ways to advertise and market your business on the internet that it can be tough to...
CONTINUE READING
Author: Kaitlyn Partington
Date: July 25, 2020
Gone are the days of formal studies, company-run research groups, and in-depth interviews. (Well, not really. These things still exist and still have value.) But as life as we know it becomes ever-increasingly digital, the way we conduct market research has equally shifted. Now, instead of...
CONTINUE READING
Author: Kaitlyn Partington
Date: April 29, 2020
While every single business in the entire world is navigating the new normal around the COVID-19 pandemic, and the new business environment, many are wondering how to proceed forward and whether they should be marketing during recession. No matter what situation your business is in, marketing...
CONTINUE READING
Author: Michael Scorcia
Date: March 27, 2020
As of March 2020, 95% of websites built on Magento have not upgraded to Magento 2! Now more than ever, your website is your number one marketing tool and ensuring that your platform is running smoothly has become top priority. With the release of Magento 2, Adobe announced that it will retire...
CONTINUE READING