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When developing a marketing plan, it is important to first understand the business’s overall strategic growth plan. Marketing is just one element of a successful business. In fact, marketing makes promises that the rest of an organization must keep, and an organization’s reputation is dependent on whether it can keep those promises. Considering all factors in a strategic plan results in a maximum return on investment. Below are tips, insights, and trends on strategic business growth.
Author: Eileen Boh
Date: April 29, 2020
While every single business in the entire world is navigating the new normal around the COVID-19 pandemic, and the new business environment, many are wondering how to proceed forward and whether they should be marketing during recession. No matter what situation your business is in, marketing...
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Author: Guest Blogger
Date: March 27, 2020
As of March 2020, 95% of websites built on Magento have not upgraded to Magento 2! Now more than ever, your website is your number one marketing tool and ensuring that your platform is running smoothly has become top priority. With the release of Magento 2, Adobe announced that it will retire...
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Author: Rachel Durkan
Date: March 18, 2020
We are in an unprecedented time here in NJ, across the country and around the world. Our first priorities are our families and helping those around us weather the coming days and weeks, because no one can predict the impact COVID-19 will have on our families, communities, the economy or our...
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Author: Guest Blogger
Date: November 21, 2019
The following is a guest blog post provided courtesy of Rosanne DeTorres, managing partner and co-founder of DeTorres & DeGeorge Family Law. Did you know that 8 out of 10 businesses fail within the first 18 months? While there are a number of factors that might contribute to a business’s...
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Author: Guest Blogger
Date: November 20, 2019
Is Your Site Casting Its Largest Net? Discover If You Are Utilizing SEO to Its Maximum Abilities This blog is provided courtesy of 9sail* Everyone’s heard of SEO, but few people understand the effort and research that goes into search engine optimization. Tracking SEO success isn’t as...
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Author: Eileen Boh
Date: September 27, 2019
Relationship marketing is enhancing the connection you have with your existing customers in order to gain loyalty and lower your expenses over time for repeat business. A relationship marketing strategy is a long-term approach in order to build brand loyalty, develop stronger connections with your...
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Author: Chloe Lyden
Date: September 12, 2019
Social media can be an effective marketing tool in meeting your business objectives. Instagram is a resource often overlooked by business owners when using social media. Instagram is a photo sharing application that allows users to share images with followers. What is the benefit of Instagram for...
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Author: Kristen Carter
Date: September 5, 2019
Congratulations! You’ve made the decision that it is time to create a new website for your growing business. Now what? How do you get started? There are so many options available when developing your website that it can be overwhelming. One of those options is working with a web company on a...
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Author: Rachel Durkan
Date: October 5, 2018
The most successful marketing strategies are targeted, focused, and engage a successful touch process. In fact, studies have shown that it takes between seven and 11 touches to reach an audience and gain their trust. A touch can be an email, direct mail, web banner, website visit, or other method...
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Author: Rachel Durkan
Date: September 28, 2018
Marketing cannot be executed in a silo. It can’t exist on its own. Rather, marketing strategy development is most effective when the goals and tactics are combined with other functional departments of your business as part of the company’s overall business development strategy. Each department...
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Author: Rachel Durkan
Date: September 21, 2018
To execute any sort of long-term strategy, you have to start small. In the marketing world in particular, although we may proselytize the importance of a long-term business growth strategy, getting there involves a series of smaller, calculated tactics, and you’ll need to hit numerous short- and...
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Author: Rachel Durkan
Date: September 14, 2018
Building and growing a small to mid-size business is a complex undertaking – one that requires a commitment to the basic, universal tenets of marketing: Attract your customers with a promise that your product or service delivers a benefit, deliver on that promise, remind them you delivered,...
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