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When developing a marketing plan, it is important to first understand the business’s overall strategic growth plan. Marketing is just one element of a successful business. In fact, marketing makes promises that the rest of an organization must keep, and an organization’s reputation is dependent on whether it can keep those promises. Considering all factors in a strategic plan results in a maximum return on investment. Below are tips, insights, and trends on strategic business growth.
Author: Eileen Boh
Date: September 27, 2019
Relationship marketing is enhancing the connection you have with your existing customers in order to gain loyalty and lower your expenses over time for repeat business. A relationship marketing strategy is a long-term approach in order to build brand loyalty, develop stronger connections with your customers and encourage repeat business over time. Your goals for
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Author: Chloe Lyden
Date: September 12, 2019
Social media can be an effective marketing tool in meeting your business objectives. Instagram is a resource often overlooked by business owners when using social media. Instagram is a photo sharing application that allows users to share images with followers. What is the benefit of Instagram for B2B business owners? It can help your business
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Author: Kristen Carter
Date: September 5, 2019
Congratulations! You’ve made the decision that it is time to create a new website for your growing business. Now what? How do you get started? There are so many options available when developing your website that it can be overwhelming. One of those options is working with a web company on a customized design or
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Author: Rachel Durkan
Date: October 5, 2018
The most successful marketing strategies are targeted, focused, and engage a successful touch process. In fact, studies have shown that it takes between seven and 11 touches to reach an audience and gain their trust. A touch can be an email, direct mail, web banner, website visit, or other method of getting your business in
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Author: Rachel Durkan
Date: September 28, 2018
Marketing cannot be executed in a silo. It can’t exist on its own. Rather, marketing strategy development is most effective when the goals and tactics are combined with other functional departments of your business as part of the company’s overall business development strategy. Each department has its own focus, but for marketing to move forward
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Author: Rachel Durkan
Date: September 21, 2018
To execute any sort of long-term strategy, you have to start small. In the marketing world in particular, although we may proselytize the importance of a long-term business growth strategy, getting there involves a series of smaller, calculated tactics, and you’ll need to hit numerous short- and mid-term goals along the way. That’s why the
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Author: Rachel Durkan
Date: September 14, 2018
Building and growing a small to mid-size business is a complex undertaking – one that requires a commitment to the basic, universal tenets of marketing: Attract your customers with a promise that your product or service delivers a benefit, deliver on that promise, remind them you delivered, encourage them to keep coming back for more,
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Author: Rennica Johnson
Date: August 31, 2018
I am judging you. Ok, I’m not judging you specifically, but I am judging your website and the amount of care and attention you put into the details. Statistics compiled this year by HubSpot indicate that 90% of consumers searching for a product or service on the web haven’t made up their mind about a
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Author: Eileen Boh
Date: August 24, 2018
Social media marketing is everywhere. Over the last several years, it has become practically second nature for businesses to want to integrate a social media marketing strategy into their overall marketing plans. The most effective social media marketing campaigns – the ones that really grab our attention – are well-thought out and highly strategized; but
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Author: Carolyn Menz
Date: August 10, 2018
If you’re a lawyer, you probably like to believe that your hard work and track record for successful outcomes are enough to keep new clients coming your way. For a long time, that was exactly the way it worked in the legal field. The best lawyers proved themselves time and time again, both in and
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Author: Kaitlyn Partington
Date: August 1, 2018
In just about every industry and across almost every facet of life, there is strength in numbers. There is power in partnerships. There is evidence that two heads are better than one. In marketing specifically, bringing together two separate local businesses to create a joint marketing initiative – known as cross marketing, or cross promotion
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Author: Rachel Durkan
Date: July 5, 2018
Advancements in the digital marketing sphere happen at an absolutely frenetic pace. Back in 2013, Adobe released a survey noting that 76 percent of respondents felt as though marketing “had changed more in the past two years than in the previous 50,” and the truth is – that statement rings even more true today than
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