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Author: Lorena Mosquera
Date: August 29, 2022
Remember that famous Alec Baldwin line on the ABCs of sales from the movie Glengarry Glen Ross, “Always be closing?” You are building relationships, qualifying your leads, and making a sale. That means you’re winning the sales game, right? Well, yes, but could you be doing more of it? Your...
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Author: Lorena Mosquera
Date: July 29, 2022
One question children are often asked is, “What do you want to be when you grow up?” Do you remember what you said? Professional athlete? Teacher? Veterinarian? Something that probably never came up – consultant. Yet here you are. You developed over your career and gained a lot of experience...
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Author: Lorena Mosquera
Date: July 1, 2022
The Software as a Service (SaaS) industry is booming. According to a study published by BetterCloud, the SaaS industry generated $46 billion annually as of 2017. The popularity of internet-based software has led many companies to jump into the market, without realizing that the SaaS sales process...
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Author: Lorena Mosquera
Date: June 9, 2022
Sales cycles get more complex all the time, and meeting your sales goals is not an individual sport – it takes collaboration. Your team needs the right support to help them succeed, but having talented sales representatives is only part of puzzle. Two other critical pieces are sales operations...
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Author: Kaitlyn Partington
Date: May 5, 2022
No matter the industry, every dollar counts. But with nonprofits, every dollar feels like it counts a little more. Staff is limited, budgets are tight, and resources are spread thin. Every endeavor is a challenge to do more with less. When every decision could impact, for better or for worse, your...
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Author: Lorena Mosquera
Date: April 28, 2022
When you started your small business, you probably pictured yourself doing something you love every day – making a product or offering a service – and making a living from it. What you probably didn’t picture were piles of paperwork and hours of mundane tasks taking up your time and the time...
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Author: Lorena Mosquera
Date: April 14, 2022
We hate to be the bearers of bad news, but you probably have some silent profit killers running rampant in your company. Time sucks are stealing money from you and your employees. The first step toward getting rid of them is to admit that you have a problem. The next step is finding a solution. And...
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Author: Kaitlyn Partington
Date: March 31, 2022
Are you struggling to find engaging ways to do your business to business (B2B) content promotion? What have you tried? Trade shows? Earned media in trade publications? Paid media on industry websites? Do you ever think of how to promote your B2B content on social media? Or do you think maybe it’s...
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Author: Lorena Mosquera
Date: March 17, 2022
If you’re looking for a laugh, do a web search for “password meme.” Go ahead. We’ll wait. Our favorite is the one where a user is warned multiple times that their password is incorrect, but when they try to change it, the message says their new password can’t be the same as their old...
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Author: Lorena Mosquera
Date: February 17, 2022
Advancements in technology aim to make your life easier. They also help you do your work and run your business better and more efficiently – managing your data, improving your workflow, and engaging your customers. While many of your employees and colleagues fundamentally understand the value of...
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Author: Lorena Mosquera
Date: January 20, 2022
If event planning were an awards show, hybrid events, meetings, and conferences would have taken home the Breakout Star of 2021 category. When the global pandemic hit in March of 2020, virtual events became the norm out of necessity. As planners began to figure out how to bring in-person events...
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Author: Lorena Mosquera
Date: December 23, 2021
Is your company meeting its goals, and yet you wonder if you could be surpassing them? Or are you perhaps falling a bit short, and you just can’t figure out why? Could the process you are using to achieve them be the problem? Making a change to your business process when you are small or just...
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