Skip links


Marketing Case Studies


Author: Guest Blogger Category: Marketing Case Studies Date: February 2, 2018



For 27 years, Detorres & DeGeorge Family Law (D&D) has helped families with legal affairs. With offices in Morristown and Flemington (New Jersey) the firm is focused exclusively on family law, including divorce, mediation, custody, child support, alimony and executive compensation distribution. D&D’s team of compassionate listeners are determined to advocate for clients’ rights and achieve the best possible outcomes.

Recognizing that family law can be emotional and difficult, each attorney pays close attention to clients’ unique stories, gaining a thorough understanding of unique facts, dynamics and timelines. They offer judicious counsel and guidance, moving clients toward the best course of action for each case.


D&D already has a successful track record helping families to move forward with their lives. After years established in Flemington, D&D recently opened an office in Morristown. The firm was interested in increasing brand awareness and building its brand in Morris County.

Paradigm was hired to develop a well-rounded marketing strategy that would coordinate efforts between all marketing vendors and the client’s internal resources.  The goal of the plan was to build brand awareness in Morris County, position D&D as a thought leader in their industry, increase website traffic and social/digital engagement, and develop a marketing system that would drive leads to the D&D website.


To begin, Paradigm paid close attention to client needs through weekly calls with internal team members, and marketing partner Peak Inbound Marketing who specializes in PPC and SEO services. We then developed, executed and monitored a cohesive marketing strategy that introduced automation to streamline campaign initiatives.  Each initiative focused on brand building, new prospect acquisition, thought leadership, and/or prospect re-engagement.

  • Ad campaigns
    • Focus: Brand building and new prospect acquisition
    • New prospect acquisition
  • Social media marketing
    • Brand building, thought leadership, new prospect acquisition and prospect re-engagement
  • Webinar series
    • Brand building, thought leadership, new prospect acquisition and prospect re-engagement
  • Email drip campaigns
    • Thought leadership and prospect re-engagement

Graphic design was also a strong proponent of the campaign, which Paradigm created for ad promotion, event marketing, web updates and branding changes.


D&D’s success was clearly seen in its vast increase of website traffic over the prior year:

  • 48% increase in unique users
  • 42% increase is site sessions

Most importantly, D&D experienced a remarkable increase in business gross revenue, up 26% from the prior year. This growth is contributed to a collaborative effort between D&D, Paradigm and Peak Inbound Marketing.

You may also like

Paradigm Marketing and Design
Author: Guest Blogger
Date: January 31, 2018
Paradigm Marketing and Design OVERVIEW One of Paradigm Marketing and Design’s core values is to foster a culture of support –within the community, for one another and for our clients. Each year, we select a handful of charities to support financially, through volunteer work, and/or advocacy. During a recent initiative, we wanted to give each Paradigm team member a CONTINUE READING
C3 Workplace
Author: Guest Blogger
Date: January 23, 2018
C3 Workplace Company Overview C3 Workplace helps professionals, small business owners and entrepreneurs to focus on driving revenue by providing flexible, affordable office space and back office support. C3 Workplace has built its brand based on one mission, which remains at the core of its values: helping the community to connect and collaborate. The Challenge In 2014, CONTINUE READING
Return to top of page
Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995 PMD PMD PMD PMD PMD