Be Different, Be Heard, Stand Out!
Make your 2015 New Year’s resolution to stand out from the competition!
What are you doing to differentiate yourself, so that your target market starts listening to your message and what you have to offer? In order to stand out, you must understand what makes you and your brand unique, what makes you better than everyone else out there?
The answers to these questions are right in front of you…so long as you take a moment to look. By understanding the core value propositions and selling points of your brand or company, you are able to communicate more effectively with your target market. Once your consumers are able to see what it is that you have to offer them, they will become some of your most loyal clients and customers.
- Value proposition – an innovation, service, or feature intended to make a company or product attractive to customers and standout from competition.
- Selling points – a feature of a product, service, or brand that distinguishes one company from another.
- Communication plan – how you communicate your value props, marketing message and selling points to the target audience.
Keys to Differentiating from the Competition:
RESEARCH – The first key to understanding what differentiates you from the competition is by first researching your competitors. Identify how your competitors position themselves, what services they offer and who their target audience is. Let your competitors teach you about their brand and how they stand out. By gaining insight into your competition you are better able to leverage the value you bring to each client/customer.
CREATE – Once you understand your competition, create your own unique messaging strategy. Make your message your own! Show your fans that you have something unique and different to offer them that they won’t be able to find anywhere else.
IMPLEMENT – Create and implement a plan to communicate your product or service value and to create awareness for your brand to ensure that your clients and customers. Those new consumers might even bring in new business through referrals and recommendations.