Don’t Be A One Hit Wonder – Be in the Marketing Rock’N’Roll Hall of Fame!
Getting into the Hall of Fame isn’t as complicated as you may think. The key is to always be at the forefront of your audience’s mind. Give the people what they want!
DON’T – Send messages only when an event or big blowout is happening!
DO – Constantly and consistently communicate with you audience through every medium possible; whether that is print, online, or in person. Give your fans quality content.
If you are sending messages just to send message, STOP! You want your audience to WANT to listen to what you have to say. Find a creative way to communicate your core marketing message whether it is through photos, events, contests, or other marketing strategy.
3 Key Instruments to Marketing Rock Star Success:
(1) Have Soul : Relate to your customers on a personal level. Make sure that you speak in a way that will resonate with your target audience. Know their needs so you can better position your solution.
(2) Get Rhythm : Make sure that the message and content you are creating has a cohesive sound. Be true to your brand and your audience.
(3) Be Heard : Say it loud and say it proud. Find a way to be memorable either through your communication method, your brand, or an unforgettable promotion or campaign.
Be a Marketing Rock Star!