24
May
2024
Google’s Latest Update and What You Need to Know: How AI is Affecting the World of Search
Author: Michael Scorcia
A strong SEO (search engine optimization) strategy has the power to drive traffic to your website and cultivate leads for your business - 61% of B2B marketers report that SEO and organic traffic generate more leads than any other marketing...
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12
Mar
2024
The Power of Strategic Partnerships: Unlocking Synergy and Growth
Author: Kaitlyn Wilcoxson
In today's interconnected marketplace, strategic partnerships stand out as a crucial element of business success, blending diverse strengths and creating dynamic forces that shape the global economic...
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12
Dec
2023
Unlocking Growth in a Volatile Economy
Author: Kaitlyn Wilcoxson
Four years ago, over one-third of small businesses in the United States closed during COVID. Yet in that same period, more than 4.4 million new businesses were created – the highest total on...
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25
Oct
2023
Messaging Matters: How to Elevate Your Brand in Today’s Business World
Author: Kaitlyn Wilcoxson
In a marketplace saturated with competing brands and an over-abundance of information, your messaging is the compass that guides your brand through the...
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6
Sep
2023
Six Steps to Develop a Compelling Brand Message
Author: Kaitlyn Wilcoxson
You have just 7 seconds to make a lasting impression on potential customers. Are you nailing it? Crafting a compelling brand message that resonates is no small feat. But consistent, concise, and clear brand messaging can boost your revenue by up to 33%. Yet, many small businesses struggle to...
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1
Aug
2023
Outsource vs. In-house Marketing – Which is Better for Your Business Success?
Author: Kaitlyn Wilcoxson
As customer demands continue to evolve, businesses face a series of challenges that make it difficult to keep up and stay competitive. In fact, a staggering two-thirds of marketing leaders struggle to respond to competitive pressure, while 62% express concerns over a lack of desired skills....
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22
Jun
2023
Are You Leaving Revenue on the Table? Lead Scoring Could be the Answer
Author: Kaitlyn Wilcoxson
Are you setting up your sales team for success with warm leads? According to the data, probably not. In fact… Research suggests that 61% of B2B marketers send all leads directly to their sales team. A mere 27% of those leads are qualified or identified as having high potential to convert. Only...
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10
May
2023
Powering Your Business with AI: Tools, Strategies, and Insights
Author: Kaitlyn Wilcoxson
You’ve been hearing about it everywhere, and its global market revenues, which already hover in the billions of dollars, are expected to almost triple over the next five years. It can improve the efficiency of your business by up to 40% while reducing operational costs by up to...
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27
Feb
2023
Does Your B2B Website Influence Your Bottom Line?
Author: Kaitlyn Wilcoxson
There is a great debate taking place within the B2B space: does a company’s website have an impact on its yearly revenue? 30% of businesses say ‘no’ and do not even have a website, but 69% of B2B business cite having a website as a fundamental sales tool....
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1
Feb
2023
Mistakes Your Marketing Team is Making
Author: Kaitlyn Wilcoxson
Marketing is a powerful and essential tool for business growth. But, with the business landscape in flux and the rapidly changing needs of your audience, it can be overwhelming to keep up and easy to make mistakes (after all, we are only human!)....
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7
Jun
2022
Is Marketing Worth Your Investment? Research Says Yes!
Author: Michael Scorcia
For most mid-sized B2B companies offering professional services, a deal can’t be closed without a knowledgeable salesperson. Given that fundamental truth, would a business be better served investing in building a larger sales program or would it make more sense to invest in a marketing...
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26
May
2022
More Revenue in Less Time
Author: Michael Scorcia
25% of businesses fail before they hit 15 years in operation. We have worked with hundreds of business leaders, and noticed they had commonalities for not being able to scale rapidly: • Lack of manpower, resources, data, or knowledge of how to leverage data • Fear of spending without...
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