Are You Leaving Revenue on the Table? Lead Scoring Could be the Answer
Are you setting up your sales team for success with warm leads?
According to the data, probably not. In fact…
- Research suggests that 61% of B2B marketers send all leads directly to their sales team.
- A mere 27% of those leads are qualified or identified as having high potential to convert.
- Only 56% of B2B organizations verify valid business leads before they are passed to the sales team.
The result? 79% of marketing leads never convert into sales.
The solution? Lead scoring.
Lead scoring offers a systematic approach to assess and prioritize leads based on specific criteria and behaviors. And companies that focus on lead scoring have a 192% higher lead qualification rate.
Check out our whitepaper that discusses what lead scoring is, if it makes sense for your organization and, if so how to build it successfully.
