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Google’s Latest Update and What You Need to Know: How AI is Affecting the World of Search Google’s Latest Update and What You Need to Know: How AI is Affecting the World of Search Google’s Latest Update and What You Need to Know: How AI is Affecting the World of Search Paradigm Marketing and Design
How AI is Affecting the World of Search

Google’s Latest Update and What You Need to Know: How AI is Affecting the World of Search

Author: Michael Scorcia Category: Date: May 24, 2024

A strong SEO (search engine optimization) strategy has the power to drive traffic to your website and cultivate leads for your business – 61% of B2B marketers report that SEO and organic traffic generate more leads than any other marketing efforts.*

But, Google’s most recent update to its search function could change that. This update, the biggest one we have seen in over a decade, aims to weed out spam and low-quality search results through updated quality-ranking criteria and new spam policies. With its latest effort as well as some other recent updates, Google intends to reduce low-quality, unoriginal content in search results by 40%.

What does that mean for your site?

It depends on how well, and how quickly, you adapt. It means that the SEO approach you have been using is probably obsolete and your traffic could take the hit. But it also means you can get an edge on your competition if you are innovative and evolve your strategy. .

Watch the Business Growth Roundtable for invaluable insight with our webinar, Google’s Latest Update and What You Need to Know: How AI is Affecting the World of Search. Our SEO expert, Heather Hamilton, is the founder and owner of Well Optimized SEO and will break down Google’s recent update as well as provide practical tips to help your site break through the newest algorithm.

Specifically, we’ll discuss:

  • The Google update that has transformed SEO
  • Google’s latest approach to quality ranking
  • How user experience will now impact your site’s ranking
  • The role AI plays in the new landscape

This webinar is ideal for:

  • Business owners and leaders
  • Marketing professionals
  • Sales professionals

Don’t miss your chance to learn how to break through the clutter and protect a vital connection to your target audiences. Watch now!

ABOUT OUR SPEAKER:

Heather Hamilton is the founder and owner of Well Optimized SEO, an SEO consulting firm that works to elevate their clients’ online presence through holistic SEO strategy. A seasoned SEO consultant with a knack for crafting SEO strategies that drive organic growth and meaningful leads for businesses, Heather holds deep-rooted expertise in managing SEO for various sectors, particularly higher education institutions and businesses that produce YMYL (Your Money or Your Life) content. Her approach is a unique blend of technical, on-page, off-page, and local SEO tactics.

A respected voice in the SEO community, Heather has shared her insights as a featured speaker at many events including the Collegiate Marketing Institute and the international Women in Tech SEO conference.

* https://www.hubspot.com/state-of-marketing

Google’s Latest Update and What You Need to Know: How AI is Affecting the World of Search

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