How Nonprofits Can Leverage Storytelling to Increase Funding

VIRTUAL EVENT

Leverage Storytelling to Compete For Nonprofit Funding

Government funding has become less reliable, and nonprofits are feeling the strain. In 2025, about one-third of U.S. nonprofits reported disruptions in federal, state, or local government funding, with many planning staff reductions, program adjustments, or paused hiring as a result.^[1]

As public funding becomes harder to count on, more organizations are turning to private support to fill the gap. That shift has intensified competition for donor and foundation dollars, with more nonprofits pursuing the same limited pool of funding.

The story you tell about your nonprofit shapes how donors understand and relate to your work—and whether they choose to support it.

Watch our virtual Nonprofit Council, where you’ll hear about:

• What nonprofits need to communicate in the current funding climate—and how often
• The role storytelling plays in demonstrating impact, urgency, and relevance to an increasingly selective donor base
• How to keep your mission visible between fundraising efforts using email and social media
• The link between consistent communication and unrestricted support
• Practical ways to maintain awareness without adding stressors to already stretched teams

Who Should Watch:

• Executive directors and nonprofit leaders
• Development and advancement professionals
• Nonprofit communications and marketing teams
• Organizations feeling the pressure of reduced or uncertain funding
• Teams looking for sustainable ways to engage donors year-round

Prepare your nonprofit for today’s funding realities.

(1) https://www.urban.org/research/publication/how-government-funding-disruptions-affected-nonprofits-early-2025