The Sales and Marketing Roundtable Presents: Ryan Wieland and Rachel Durkan
Author: Michael Scorcia Category: Date: May 16, 2022
Why it matters and how to protect your business
You’ve probably heard about the rise in lawsuits around website ADA compliance. From Target to Netflix and Amazon to Nike, many companies have been legal obligated to ensure their site is accessible to those with disabilities.
But do you have to worry about your site’s accessibility?
1 in 5 Americans live with disabilities and it is reported 71% of web users with disabilities leave sites that are inaccessible. More importantly many of these individuals have turned to their lawyers for help in making website accessibly changes happen.
Conversely, an accessible website can present a major business opportunity. Americans with disabilities have over $8 trillion in purchasing power. Are you missing an opportunity to connect with this audience? By becoming ADA compliant your site will be accessible to over 66 million potential customers with disabilities.
Topics discussed in the Webinar:
- Digital Accessibility: what does it mean and why does it matter?
- Steps to take to reduce the likelihood of an ADA lawsuit
- The benefits of adhering to ADA standards for your organization and your disabled website users
- Steps you can take to increase accessibility
This webinar is ideal for:
- Business owners and leaders
- Marketing professionals
- Sales professionals
Ryan Wieland – joined Accessible 360 in July of 2017 and has watched it grow into the nation’s leading live-user auditing firm. He is fueled by a passion for A360’s work and their mission and vision of making the world a more inclusive environment for all people living with a disability. Ryan takes great pride in positioning and presenting their unique service offerings to each and every client on their path to compliance and equitable access. Rachel Durkan, President, Paradigm Marketing and Design
Rachel Durkan – as the founder and president of Paradigm Marketing and Design – has spent the last seven years helping her clients make millions of dollars and realize their goals. She has become a highly regarded figure in the marketing industry and is widely recognized for her exceptional business and marketing intelligence, as well as her passion for sharing that knowledge for the benefit of others.