Does Your B2B Website Influence Your Bottom Line?
There is a great debate taking place within the B2B space: does a company’s website have an impact on its yearly revenue?
30% of businesses say ‘no’ and do not even have a website, but 69% of B2B businesses cite having a website as a fundamental sales tool.
Which answer is right? Can B2B websites ultimately lead to more sales? And, if so, how?
Research shows:
- 56% of consumers would not trust a company without a website
- 70% of consumers source their information from a company website prior to making a purchase
- SEO and content marketing rank second only to email marketing for producing the highest ROI for lead-generation
A well-maintained website can, in fact, generate warm leads for your sales team, establish you as an authority in your industry, and lead to increased sales.
But how does the website result in increased revenue? What are the steps an organization should take to ensure their website is a productive sales tool?
This whitepaper discusses how an organization can leverage its website to have an immediate impact on revenue growth.
