Is Marketing Worth Your Investment? Research Says Yes!
For most mid-sized B2B companies offering professional services, a deal can’t be closed without a knowledgeable salesperson.
Given that fundamental truth, would a business be better served investing in building a larger sales program or would it make more sense to invest in a marketing infrastructure? This white paper explores just that. Sales and marketing play equally important, but complementary roles in attracting, informing, and retaining customers. When sales and marketing teams work together, they generate 32% higher revenue, retain 36% more customers, and achieve a 38% higher win rate. Conversely, sales teams that operate without an aligned marketing function experience a 4% decline in revenue.
This paper delves into the true value of marketing and explores the role it plays in the complex sales cycle to support business growth, scalability, and sustained sales success.
