Nearly 30% of annual giving happens in December, with 10% landing in the final three days of the year. That’s not just a stat—it’s a moment of truth. And it all begins with Giving Tuesday, the global generosity movement celebrated the Tuesday after Thanksgiving.
This fast-paced, insight-packed on-demand panel discussion is designed to help you plan smarter, communicate more clearly, and drive more impact this giving season. Our panel of nonprofit marketing and fundraising experts will walk you through the strategy, timeline, and tools you need to launch a campaign that raises more than just dollars—it builds momentum heading into the new year.
Specifically, you’ll learn:
- Why year-end giving matters, how to maximize it, and where it fits into your overall strategy
- How to build a strategic campaign with the right message for the right people at the right time
- How to define clear financial and relational goals, set smart KPIs, and track impactful metrics
- How to execute a multichannel campaign with layered tactics to deepen donor engagement
You’ll also benefit from a real-world case study and actionable steps you can take immediately to get ahead. Whether you’re a seasoned pro or doing this for the first time, this session will give you the confidence and clarity to make this your most successful giving season yet.
Who should watch?
- Marketing professionals
- Development professionals
- Nonprofit leaders
- Anyone interested in harnessing the power of Giving Tuesday
Download Now
