Author: Kaitlyn Wilcoxson Category: Date: November 1, 2022
Anthony Duncan, Marketing Assistant
Marketing helped make my dreams come true. Driven to further my academic and basketball career, I was disappointed in my junior year when it appeared I had limited options to do both after my high school graduation. When my senior basketball season began strong, my coach surprised me by creating a highlight reel for me and posting it online. That night, I received messages from over 30 different coaches wanting to talk to me about joining their program. That’s when I fully appreciated the power communication holds to propel you to meet your goals.
The best way to get me to do something is to tell me I can’t do it. That’s how my basketball career began, and how I live my life. Commitment, accountability, and determination are at the core of who I am. I love being tired, I thrive on productivity, and time management is my superpower.
I love learning new things, making connections, and building relationships. I bring that passion to my role at Paradigm Marketing and Design. As a Marketing Assistant, I support the social media, marketing, and creative project teams for our marketing operations. I partner with strategists to develop content, manage social media programs, analyze metrics, and research opportunities to support my clients’ marketing efforts and strategic business goals.
What the Paradigm Values Mean to Me
‘As a graduate member of my college basketball team, flexibility is the very reason I am able to be here. I don’t think I could do this anywhere else. That flexibility has been instrumental in my growth, and I have learned a multitude of new things and gained many skills in my role with Paradigm.’
College of Coastal Georgia
Bachelor of Business Administration in General Business with a concentration in Finance
Before becoming a basketball player, my sport of choice was longboarding.
“Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty…” -Theodore Roosevelt