Marketing Tips, Insights, and Trends
Author: Michael Scorcia Category: Date: December 8, 2017
Carolyn Menz, Chief Operating Officer & Senior Marketing Strategist
My love of math and penchant for solving equations makes me a unique asset in the marketing sphere, as I’m a critical thinker with the ability to adapt on the fly. My analytical background has given me the ability to effectively analyze data, which has proven to be a huge asset when faced with logical decision-making opportunities.
My academic background, meanwhile – I majored in mathematics and minored in economics as an undergrad at Smith College and earned my master’s degree in e-commerce at Carnegie Mellon University – has given me the skills I need to effectively translate a client’s long-term business goals into a cohesive marketing strategy. Although the two may seem unrelated, marketing draws upon both creativity and an ability to analyze metrics, and I possess both sets of skills. I can develop a plan, oversee the execution of that plan, and then measure its results and adjust accordingly.
As COO & Senior Marketing Strategist at Paradigm, I oversee our day-to-day operations and ensure the quality of every deliverable that crosses our desks. It is my responsibility to make certain that all promises are being met and that all goals are being achieved; in other words, everything stops at me. At Paradigm, we believe that every project has a purpose, and I make it my mission to ensure that everything we do is designed to serve as a compelling marketing tool that aligns with the client’s overall marketing and business objectives.
Education:
Carnegie Mellon University, Master’s Degree in Electronic Commerce
Smith College, BA in Mathematics
Personal Fact:
Carolyn grew up in a very small town with no stop lights!
Favorite Quote:
“A goal without a plan is just a wish.”
-Theodore Roosevelt