Marketing Tips, Insights, and Trends
Author: Guest Blogger Category: Date: December 8, 2017
Carolyn Menz, Chief Operating Officer & Senior Marketing Strategist
My love of math and penchant for solving equations makes me a unique asset in the marketing sphere. I’m a critical thinker with the ability to adapt on the fly, and my academic background – I majored in mathematics and minored in economics as an undergrad at Smith College and earned my master’s degree in e-commerce at Carnegie Mellon University – has given me the skills I need to effectively translate a client’s long-term business goals into a cohesive marketing strategy. Although the two may seem unrelated, marketing draws upon both creativity and an ability to analyze metrics, and I possess both sets of skills. I can develop a plan, oversee the execution of that plan, and then measure its results and adjust accordingly.
I work to meet my clients’ long-term business goals by establishing short- and mid-term marketing objectives and then collaborating with business and operations professionals to carry out a defined strategy in line with those goals. What my analytical background has given me is the ability to effectively analyze data, which has proven to be a huge asset when faced with logical decision-making opportunities.
As COO & Senior Marketing Strategist at Paradigm, I lead our team in establishing a partnership with each of our clients, as we work to serve as or supplement their existing marketing departments. My role is to establish each client’s marketing strategy and then coordinate with both teams – Paradigm’s and the client’s – to ensure that strategy is executed effectively. I also oversee each and every website project that Paradigm produces. At Paradigm, we believe that every website has a purpose, and I make it my mission to ensure that each site we create is built to serve as a compelling marketing tool that aligns with the client’s overall marketing and business objectives. I make sure that each website strategy is purposeful in supporting our clients’ long-term marketing goals.
Education:
Carnegie Mellon University, Master’s Degree in Electronic Commerce
Smith College, BA in Mathematics
Personal Fact:
Carolyn grew up in a very small town with no stop lights!
Favorite Quote:
“A goal without a plan is just a wish.”
-Theodore Roosevelt