Marketing Tips, Insights, and Trends
Author: Michael Scorcia Category: Date: October 21, 2020
Harrison Alvarez, Graphic Designer
I tend to seek out adventure, both as a rock climber and as an artist. When I’m climbing, I’m always on the lookout for a new, challenging beta. When I’m designing, I don’t stop until I’ve found the perfect creative solution. And in both scenarios, I listen to all inputs and critiques – totally open to making adjustments on the fly until the end goal is met.
My first hands-on experience in the graphic arts began with an internship at a marketing and design agency in Manhattan, where I set up mechanicals for trade publications and eventually expanded into packaging design. I learned technique and speed while not compromising on quality. Since then, I’ve worked as a design professional in both the public and private sectors, which has led me to cultivating a well-rounded appreciation for meaningful design.
As a student, I earned a bachelor’s degree in Visual Arts from Rutgers University; and today, I continue to expand my technical skillsets through online courses and by staying on top of new developments and trends in the industry.
Now, as a graphic designer at Paradigm, I work closely alongside our marketing leads to bring brand identities and marketing messages to life for both digital and print outputs. I believe that good design and a clean brand are critical factors for any company in properly communicating its message to its intended audience.
Education:
Rutgers University, B.A., Visual Arts
Personal Fact:
Harrison has rock climbed on four continents (North America, South America, Europe, and Asia) and hopes to someday add a fifth to his list of destinations.
Favorite Quote:
“Every child is an artist. The problem is how to remain an artist once we grow up.”
– Pablo Picasso