Author: Michael Scorcia Category: Date: December 19, 2021
Jordan Alexander, Marketing Coordinator
I have been in love with writing and the arts for as long as I can remember. As a child, it was a way of making my voice heard when speaking up was hard to do, and an escape from the world when I needed peace and tranquility. As an adult, I decided to turn that passion into a career in creative marketing. Today, I apply my creative skillset to helping brands bring their stories to life and find their voice through inventive and sincere creative strategies.
Previously, I lent my expertise to the Meadow Brook Theatre where I developed and executed campaigns for a range of performances and fundraisers, designed digital and print marketing materials, and managed the theater’s social media program. In my spare time, I can be found exercising my entrepreneurial spirit as a freelance social media manager for a local ice cream shop. Together, these roles have allowed me to perfect the art of turning creative writing and visual design into effective marketing programs that evoke emotion, inspire action, and drive results.
As a Marketing Coordinator at Paradigm, I coordinate the execution of tailored marketing campaigns to achieve unmatched success for our clients. I examine current marketing research and competitive analyses to inform strategy, collaborate with our design and development teams to create impactful messaging, social media, and marketing plans, and support the tactical execution of initiatives to ensure purpose-driven results.
BA in Journalism
Minor in Studio Art
I am an NASM-certified personal trainer and nutrition coach. I am passionate about fitness, health, and educating others on how to live their healthiest life possible.
“Creativity takes courage.” — Henri Matisse