Marketing Tips, Insights, and Trends
Author: Kaitlyn Partington Category: Date: August 4, 2020
Kacey Waleski, Marketing Coordinator
I’d consider myself a go-getter: I’m always on the lookout for new projects and interesting opportunities that I can turn into knowledge and growth. In particular, I like exploring new content strategies and helping brands build their stories. My background is indicative of this, as I’ve often found myself delving into creative, written digital content while also developing and analyzing media programming.
It is thanks, in part, to my Economics and English educations that I am able to not only dabble so seamlessly between practices, but also to pursue my passions within my professional career. The economic side allows me to analyze and predict market changes while the English side helps me resolve results and strategies.
At Paradigm, I am able to explore, learn and develop my passion for digital content, strategy and marketing. As a Marketing Coordinator, I work alongside strategists, designers, and developers to ensure seamless project execution to achieve our client’s business goals. I am responsible for content organization and implementation, as well as campaign development and analysis. I utilize the creative process to kickstart campaigns and monitor the success of each through their resulting analytics. In this role, I also have the opportunity to expand my problem solving and critical thinking skills while learning new development techniques. The never-ending adaptation of skills under my belt is a staple of my success.
Education:
Economics Major, English Minor from Dickinson College
Personal Fact:
Kacey lived in Copenhagen, Denmark for a bit!
Favorite Quote:
“Success is liking yourself, liking what you do and liking how you do it.” – Maya Angelou