Marketing Tips, Insights, and Trends
Author: Michael Scorcia Category: Date: December 8, 2017
Kaitlyn Wilcoxson, Account Group Supervisor
I have a real love of learning, which means I’m always on the hunt for new and interesting information – whether that’s reading a book, watching a documentary, or even taking a day trip to explore the area around me. It also means that I tend to keep my finger pretty firmly on the pulse of the marketing industry, which allows me to get ahead of trends and spot them before they happen.
My earliest experiences in digital marketing date back to my time as a student at Lebanon Valley College, where I earned dual Bachelor’s degrees in Digital Communications and Business Administration. It was at LVC where I honed my strategic thinking skills and creative abilities and learned to think on my feet.
As Account Group Supervisor at Paradigm, I ensure both our clients and our teams are positioned for growth. I manage our resources, develop team members, monitor the quality of deliverables, and manage process and procedure planning. I proactively facilitate continued education, strategy planning, and offer guidance for our team members to support them in providing clients with a strong ROI on their marketing investment.
What the Paradigm Values Mean to Me
‘I’m planning on living our core values in the coming weeks and months by identifying and unlocking additional learning opportunities for the account team among each other, cross-functionally, and from external sources.’
Education:
Bachelors of Science in Business Administration and Bachelors of Science in Digital Communications
Personal Fact:
Kaitlyn can do a back flip on the ground or while being thrown in the air!
Favorite Quote:
“Success is a journey, not a destination.”