Marketing Tips, Insights, and Trends
Author: Guest Blogger Category: Date: December 8, 2017
Kaitlyn Wilcoxson, Marketing Strategist
When you love what you do, your work comes easy – and that’s especially true for me. I have a real passion for marketing and digital communications, and my penchant for learning means I’ve always got my finger on the pulse of the industry. My education began with dual degrees in Digital Communications and Business Administration from Lebanon Valley College – where I soaked up the ins and outs of digital marketing, social media, e-commerce, business technology and so much more – and has continued on out here in the “real world.”
While my digital marketing and social media background is most relevant to my job today, it is my web and graphic design experience that has given me the greatest advantage in my role as a Marketing Coordinator for Paradigm Marketing & Design. That part of my education has helped me understand what is possible within a website design and allows me to ensure that our graphic designs support our clients’ overall marketing goals.
As a Marketing Strategist, I am responsible for supporting the digital and social media marketing teams in all efforts, including social media execution, engagement and planning; email marketing execution; and strategic planning support. I also work closely alongside our clients to ensure that all of their goals are met through the proper implementation of our strategic plans.
Education:
Bachelors of Science in Business Administration and Bachelors of Science in Digital Communications
Personal Fact:
Kaitlyn can do a back flip on the ground or while being thrown in the air!
Favorite Quote:
“Success is a journey, not a destination.”