Marketing Tips, Insights, and Trends
Author: Michael Scorcia Category: Date: December 8, 2017
Kaitlyn Wilcoxson, Senior Marketing Strategist
I have a real love of learning, which means I’m always on the hunt for new and interesting information – whether that’s reading a book, watching a documentary, or even taking a day trip to explore the area around me. It also means that I tend to keep my finger pretty firmly on the pulse of the marketing industry, which allows me to get ahead of trends and spot them before they happen.
My earliest experiences in digital marketing date back to my time as a student at Lebanon Valley College, where I earned dual Bachelor’s degrees in Digital Communications and Business Administration. It was at LVC where I honed my strategic thinking skills and creative abilities and learned to think on my feet.
As a Senior Marketing Strategist at Paradigm, I build strategies for clients that align with their business goals, create robust marketing programs that produce results, and oversee messaging strategies that convey value. I partner with clients to identify their challenges and objectives, craft solutions that work, and help them achieve consistently strong ROI.
Education:
Bachelors of Science in Business Administration and Bachelors of Science in Digital Communications
Personal Fact:
Kaitlyn can do a back flip on the ground or while being thrown in the air!
Favorite Quote:
“Success is a journey, not a destination.”