Marketing Tips, Insights, and Trends
Author: Kaitlyn Partington Category: Date: January 19, 2021
KATIE LUNDAHL, Senior Marketing Coordinator
Growing up in a family of musicians, I have always been surrounded by people who love to create beautiful artistry that they can share with others. Early on, I recognized the importance of discovering your superpower – whether that’s music or something else – and harnessing that power for the good of others. Because creativity is such a fundamental aspect of my life, I have continued to explore how a creative life might impact those around me, and in this pursuit, I have discovered that marketing can be the perfect combination of intention and innovation.
As such, I have an extensive professional background in marketing, sales, and customer service, with experience in client acquisition, engagement, and conversion in the financial, professional services, and healthcare industries. Over the years, my work has helped me develop many tangible skills, including specialized language and the ability to adapt quickly from one project to another. But even more than that, it has unlocked a passion within me for helping others create strategic business goals and for discovering innovative solutions for complex needs.
Now, in my role as a Senior Marketing Coordinator at Paradigm, I’m part of a team of marketing coordinators, strategists, designers and developers who are committed to working together to ensure positive results for our clients. It is my responsibility to establish and maintain meaningful relationships with those clients, as I work to develop and implement their marketing plans and ensure that all projects stay on track for a successful completion.
Education:
- University of Florida, Master’s Degree in Digital Strategy (in progress)
- University of Florida, Bachelor of Arts in Mass Communications, specializing in Social Media for Business
Personal Fact:
Katie is an accomplished musician. In college, she was a member of the University of Florida marching band, and she continues to play French horn, mellophone, and trumpet.
Favorite Quote:
“Work is love made visible.”
– Kahlil Gibran