Krystal Soares

Author: Michael Scorcia Category: Date: May 14, 2020

Krystal Soares, Senior Account Coordinator

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I love thrifting. I can spend hours combing through thrift stores and estate sales, looking for that diamond in the rough that just needs a little bit of creativity to unlock its hidden potential. I find myself applying that principle to much of my work – with just the right amount of polish, and given the proper platform, every story can shine.

Author Bob Goff says, “We are all rough drafts of the people we’re becoming.” That has proven true throughout my life, where the twists and turns of my career have taken me from teaching to managing retail and service businesses and finally marketing. Although it has taken me some time to get here, my journey has led me to where I’m supposed to be – working as a marketing professional and doing work that really excites me. I thrive on helping clients put their best foot forward for the world to see.

As a Senior Account Coordinator, I partner with clients to create, manage, and execute their marketing strategies. In this role, I also work closely with internal team members to ensure those involved have a firm understanding of clients’ needs, objectives, and goals to support successful programs that drive results. With a keen ability to quickly adapt to shifting projects and priorities, I think on my feet to ensure deliverables are met, clients are happy, and their desired outcomes are achieved.